Tag Archives: zuck

Facebook Deals Gives You the Goods Before You Check In

New ways to sign in to all your favorite mobile apps wasn’t the only hot news out of Palo Alto today. Mark Zuckerberg’s smile was almost smug as he announced the new Facebook Deals service. Used in conjunction with Places, Deals will give businesses a way to interact with their customers more. Instead of check-ins being a one-way street, Deals will allow the places and spaces to offer something completely different to their target audience.

Facebook is launching Deals with 22 premium partners today. And they’re giving more than 20,000 smaller businesses on Facebook access to their new easy Deal creation tool. The Deals will be nationwide and locale-specific. You can check-in to a place sporting a Deal and immediately share it with your friends… allowing them to take advantage of the same specials.

The hottest part of all is that you don’t even HAVE to physically check in to get the goods. Deals will be able to push out to existing customers before they even get to the store, much like when you get coupons in your email box. These Deals are all about the social element, and you’ll be able to share your Deals easily.

Not only can you receive deals on goods and services, you will also find some very cool new ways to support some of your favorite charities. That, my friends, is the way social should be done. Facebook proved today that they are winning the mobile social war – Google has a LOT of catching up to do.

Connect The Easy Way With New Facebook Single Sign-On

Never again will you forget those passwords or waste time signing in to different apps while on your mobile device. Today, Facebook announced the launch of Single Sign-On. Sign in to the Facebook app on your mobile device and use it to log in to any social app on your phone. The best news of all is that developers can add Single Sign-On to any app with just a few lines of code and a couple of minutes’ worth of time.

Facebook used Groupon as an example of how awesome this new feature is. Once you’re signed into the Facebook app on your phone, you can open up the Groupon app and tap the “Facebook Sign-In” button. Zuck’s vision for this is that it will open the doors to the mobile world in a way nothing ever quite has.

This platform will allow devs to easily build great social experiences. This creates easy sign-on capabilities which makes users happy. Happy users are users who will log in much more frequently.

The updated Android app will roll out today, including the SDK for Single Sign-On. The iPhone version will hit your devices sometime next week. Perhaps more important to developers is the news that their location API will now be writeable – making it simple for code monkeys to write amazing new apps built around the Places platform.