How do you guys out there watch tv these days? Do you still watch it on an actual television set? Do you watch it through the Internet? More to the point… how do you watch video? I have a question here that was sent to me in an email. That’s why I’m bringing this up. “What is the social and political impact of services such as iTunes and Adobe Media Player?”
Up until recently, we didn’t have much of a choice as to how we watch our content. There’s really no choice for a lot of the programming out there now, with a television. Then again, with content that comes through something like iTunes or Adobe Media Player, is much broader. These ideas are changing the way we access content, and the way those content services exist now and into the future.
Comcast has a service that we love, called “On Demand”. We like being able to watch movies together. So, we’ll pay a small amount of money to rent the movie. With a service like AppleTV, we could download that same movie a bit cheaper. We could also use the video content services on our Xbox 360. So which one do we use to watch that one piece of media? You might argue that you could just use a DVR. But have you ever tried to use a DVR that was designed by someone other than the person who is trying to control the entire experience? It’s a painful experience, to say the least.
We have a choice. Does it matter how we get to our content and information. There’s a huge debate about the value of a connection point. I would hope that in the future, I have the opportunity to just go between any device I choose. Imagine having competing services in the home. Why does it matter which provider I have to use? I should be the one in control… not the big companies. Period. End of story.
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