Tag Archives: social-media-browser

New RockMelt Social Browser Changes the Way You Surf

There’s a new kid in town, and this one may just be the one you’ve been waiting for. If you’re a social creature online, the new RockMelt browser is going to be a game changer for you. Built from Chromium, it’s fast, secure and stable. However, it also adds in all of the things that you have been needing without even knowing it.

A browser can – and should – be about more than just navigating the Web. The official release states that “The browser connects you to your world. Why not build your world right into your browser?” Building the world into it is exactly what they have done. You can now chat, share media and see status updates from your friends in real-time – no matter what website you are on. You don’t have to go to Facebook’s site to see what’s going on there, and you don’t have to fire up a third-party program such as Seesmic or TweetDeck.

Sharing things you come across has never been easier. You won’t need to pull up said Twitter application or copy and paste a link. The browser has a “Share It” button baked in next to the URL bar. If you want to share the site or story you are viewing, just click that share button and it’s finished. Tell the browser upon setup what site you want to share things on, and let it do the work for you.

Because RockMelt is the first browser you log into, it unlocks your Web experience with your Facebook friends, your feeds, your favorite services, even your bookmarks and preferences. RockMelt is also the first browser to be fully backed by the cloud. This means you can access your personal browsing experience from anywhere, and you get quick updates from the people and sites that are important to you.

Behind the scenes, RockMelt is always working on your behalf. Do you visit the same site 10 times a day, checking for new posts or updates? Well, RockMelt keeps track of all your favorite sites for you, alerting you when a new story comes out, a friend posts new pictures, or a new video is available. And when you open a RockMelt feed, the content is already waiting for you. You can Like, comment, reply, retweet, share – all the actions you’ve come to expect from each service you follow.

While this browser will be excellent for many of you, there is an entire large sector who is already complaining loudly. Robert Scoble, for instance, feels that they have not yet nailed it completely. Social media sites have radically changed the way he lives his life, as it has mine – and likely yours. He wants a browser that integrates things such as Plancast and Foodspotting into his browser. This hasn’t happened so far, and it remains to be seen if RockMelt will bring that to the table in the future.

Have you taken RockMelt for a drive yet? What are your thoughts so far?