Tag Archives: ROI

How Does Social Media Apply to You?

I dare you to take five minutes and scan the headlines on Alltop’s Social page. You’re going to see a heck of a lot of articles with words in them that probably don’t make sense to you. Unless you’re in a league with the likes of a Scoble or an Arrington, do you really need to know what your ROI is? Does it matter if you haven’t collected a million followers yet? Who really cares if what you’re doing is “viral” or not? The fact of the matter is that only a small percentage of users need to care about these things. The rest of you out there use social media simply to be social.

Hat tip to C.O.O.K.S Social Media B2B RealTalk for this excellent picture!

Yes, it’s important for companies to have a social media presence. They need to understand the terms floating around and how those words might apply to them. Bloggers have to build communities on Facebook and Twitter in order to continue growing their presence. Even though there are millions of those types of people on social sites, they still account for a fairly small percentage of overall users.

So how does social apply to you? I pray you don’t simply Tweet about your dinner, your cat’s hairball or your ingrown toenail. Even if you happen to be some random individual, social networking sites can still be a substantial part of your life. There are so many ways you can be using these types of communication in order to make your day easier, keep in touch with your family and even to make new friends.

Facebook’s Events feature is a great tool. Use it to plan cookouts, birthday parties or graduation celebrations. You can keep track of the invites and RSVPs, details such as addresses and other important information and even figure out who should bring the potato salad. Events works well for small Tweetups, too, should you ever decide to reach out to those in your community you only know through Twitter.

Having a million ways to share photos online is a HUGE bonus of having a Facebook or Twitter profile. Let’s say you’re on vacation. It’s the kids’ first time meeting Mickey Mouse, but Grandma couldn’t be there. Grab a phone, snap a picture or twelve and immediately post it to your favorite image service. Granny and Aunt Linda and Uncle Harry and cousin Ron can all see what you’re up to instantly. There’s no more developing film and making copies of prints. Gone are the days of having to scan or email snapshots so that the family can share your life. It’s all done literally in real-time these days… thanks to social sites.

How many extended family members are you connected to on Facebook? Think a moment about how often you communicate with them on the site. I’m willing to bet it’s a lot more often than it used to be when you relied on snail mail, telephones or even email. We are actually talking to our family members far away on a much more regular basis due to the ease of connection on these wonderful social pages.

You can use Twitter or LinkedIn to find your dream job. Facebook can be leveraged to maximize the amount of time you spend talking to your friends and family when you’re busy as heck. Each of these types of sites can bring something very crucial to your life, my friends: communication and connections.