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The Myth of the Press Pass: Busted

I apply for (and receive) press credentials for industry conferences run by large corporations – in many cases, they need help getting the word out about what happened at their event. Gnomedex isn’t like other conferences, though. Robert Scoble and Steve Broback speak the truth. While we didn’t quite lock “press” out of Gnomedex, we made it clear that we only had a limited amount of space for registered attendees – people who paid to be there. I’ve (luckily) never been faced with a situation where I had to ask: “Which person would you like me to kick out so that I might accomodate your needs?” But there’s a method to my madness, and it has most certainly paid off in terms of front-page coverage in the Seattle PI. Let me explain.
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