Tag Archives: hootsuite

Catching up with Dave Olsen from HootSuite at SXSW

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We were able to snag some time with HootSuite’s Dave Olsen during the Source Code pre-premiere party at SXSW. Dave is excited about the recent announcement by his company about their new tool: HootSuite Social Analytics.

The tool is designed to give you a better idea of what’s going on in your social space with more powerful analytics tools, different ways to measure and reports you can customize. All of these components are designed to help you track the success of your campaign and help you gauge what the return is on your social media investment.

Using the tool, you can track your Twitter brand mentions, measure your profile follower growth, examine your Likes and demographics on Facebook, overlay social link clicks and website visits from Google and choose from more than thirty report modules to plug into the customizable report templates.

Dave is quick to point out that tools such as HootSuite are relied upon by people needing to get a message out quickly. This holds very true when there are significant world events, such as the recent earthquake in Japan and the uprisings in Egypt and other countries. People tend to turn to mediums such as Facebook and Twitter over other means of communication when they spread the word about rallys, meetings and even fund-raising drives. Social media is a much faster and more effective form of communication when you want to get your point across to a lot of people very quickly.

It’s very cool to note that during the time much of the Internet was blocked in Egypt, HootSuite continued to work. Even though the actual Twitter and Facebook sites were not accessible, the client was. This caused a huge growth spurt for the company. Dave felt that in some small way, their product was the voice of freedom in the country.

Which Twitter Client is Right for You?

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Dylan is talking today about his love of HootSuite as a Twitter client. He hates having to run extra apps and software on his machine, such as Adobe Air. HootSuite is nice and simple, and uses very little resources.

HootSuite touts itself as a social media dashboard, and not just a Twitter client. Manage multiple social networks, track your statistics and add team members to your account, right from within one simple interface.

There are even more goodies to be uncovered in this little program:

  • Add custom link parameters for tracking clicks and gathering information on your audience.
  • View, manage, schedule and post directly to your WordPress blog from HootSuite.
  • See who’s following you and who you’re following, see their Klout score and manage your Lists.
  • Upload images and files right into your messages. The files are instantly converted into super-short Owly links for space saving and easy sharing.
  • Provide rich, nourishing content to your followers at any time of day using the HootSuite tweet scheduler.
  • Know what Tweet your followers are replying to with our threaded conversation.

Which Twitter desktop client are you using, and why?

Thanks to Dylan for another excellent tutorial. Keep an eye out for a new video from him on our channels every Friday.

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