Tag Archives: fan-page

How Many Followers Do You Have?

For many of you, the entire point of having an online presence is to be seen. Getting as much exposure as you can is the name of the game, but at what price? Too often, I see people focusing so much energy on their number of likes and followers that they seem to have forgotten why the heck they wanted or needed exposure to begin with.

Hat tip to Frills in the Hills for this amazing picture!

These days, you can practically buy followers. There are so many of you out there rabid about counting your community members and seeing how well the numbers tally up. The higher that bottom line is, the happier and more important you feel. When was the last time you stopped to actually interact in any meaningful way with that community, though? Talking with them involves far more than throwing links their way or saying thank you for the #FF or reTweets. Interaction and engagement levels count for much more than a bunch of stupid numbers.

Behind the person or company on the Twitter profile and Facebook page, there needs to be something worth getting involved with. You need to have a kickass product or service – period. Working your tail off to build some mythical “perfect” Facebook Page doesn’t mean squat if what your company stands for is crap. Your social profiles aren’t what make you great… YOU are. Why then does it matter how many people like or follow you?

People who truly enjoy who you are and what you do will follow you, yes. But I guarantee there are a LOT of people out there who simply follow anyone they feel is “important.” This pads the numbers you’re so proud of in a way. The bottom line isn’t a true account of people that care about what you’re doing and saying. I know that it’s impossible to weed through them and tell the difference. I wish I had an answer as to how to figure that part out.

The bottom line is that you have to stop worrying so damn much about how many likes, follows and community members you have. Focus your attention on building a great product or service and THEN go out and engage those people you want to market to. Talk to them. Interact with them. Treat them like people – and not like numbers.

How to Celebrate 3000 YouTube Videos

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I cannot believe this is the 3000th video I’ve uploaded to YouTube. What a ride it has been! Thank you to everyone for subscribing to the YouTube channel, the Twitter page, the Facebook fan page and my blog. To help celebrate this video milestone, I’m going to give away some of my eBooks!

You can receive these for a limited time simply by clicking this link. I have written (or co-authored) several of these types of guides now. Just for being a fan or friend, you will receive:

  • Top 100 PC Security Tips
  • Top 50 YouTube Tips
  • Top 200 Windows Tips
  • Top 50 Weight Loss Tips
  • Top 80 Windows 7 Tips
  • Top 140 Twitter
  • Top 100 Mac Tips for Beginners and Windows Users

I want to take advantage of this moment in time to let you know that when we reach 50,000 “Likes” on the Facebook Fan Page, I am going to give away THE MacBook. You know which one I mean… the MacBook you’ve seen in many of my videos… silver with the big Lockergnome logo on the lid!

Make sure you Like the page, and you’ll automatically be entered to win!

Want to embed this video on your own site, blog, or forum? Use this code:

Facebook Adds an Unlike Button for Pages

I know that some of you are addicted to Facebook Fan Pages and need the help of a twelve-step program. Every time I log on, I am inundated with requests to become a fan of at least twenty different things. Up until today, though, you couldn’t UNlike something without going through several difficult hoops. Facebook has finally made it easy for us to quietly disassociate ourselves from pages we thought we liked in the past, but have outgrown or gotten tired of in the here and now.

If you decide that you no longer want to keep Squishy, just scroll on down to the bottom-left of the page and click the unlike link. Early reports today claimed that there was an actual button on the embedded fan box widgets.. However, as I write this I cannot find a single one. At least I am able to unlike something now, though, without have to perform miracles to do so. This is good news on the privacy front, as well. If you’ve inadvertently become a fan of something in the past that you aren’t sure you want the world to know about now (with the intro of Open Graph), you can quickly and quietly remove yourself.

Many fan page owners aren’t happy about this move. If you want to gain a large number of followers, you definitely don’t want it to be easy for them to leave. However, most users are quite happy with this turn of events. After all, our tastes and interests change and evolve often. Shouldn’t our Facebook pages evolve with them?