AlexCrowley1995, a member of the LockerGnome community, posted the question, “What would you consider a ‘popular’ blog?” This is a good question, and that may have many answers.
A blog’s popularity is relative. You could be popular in a group of ten people or millions, depending on what you’re trying to achieve. A blog in a small niche, such as LEGO, can be very popular with a relatively small audience while a video gaming blog is a small fish in a much bigger pond.
Tech blogs are a dime a dozen, and there are more of them in the wild than anyone could ever reasonably keep up with. The chances of someone starting a tech blog from scratch and making it to a point where they might be considered popular are fairly poor. However, if you zero on in a niche and produce good content consistently, you may very well have a good chance of reaching that point within your field.
The LEGO blog may never capture the same numbers as a giant in a broader niche, or become a household name, but it could become a leading resource for fans of LEGO and anyone interested in reading about specific sets featured on the blog. Even though you’re catering to a smaller audience than the blogs that cover every kind of toy out there, you are capable of providing much more detailed coverage which provides a value the larger blogs may not be able to compete with.
This works in much the same way as a sporting goods store that opens next to a giant superstore. Sure, people will probably go to the superstore and pick up sporting goods, but their employees may not be trained to the same level in that specific department as the staff at the smaller niche store. That small niche store may never be as popular or do as much business as the superstore, but they have a real chance at becoming the most popular source of sporting goods in the area thanks to their ability to provide the best value in a specific market.
So really, being popular is relative. A popular blog can be considered so even if they don’t rival the sites that top Alexa and the other traffic metrics sources out there.