What are the Myths of Marketing?

Geek!This is The Net Fool’s submission for the HP Magic Giveaway. Feel free to leave comments for this article as you see fit – your feedback is certainly welcomed! If you’d like to submit your own how-to, what-is, or top-five list, you can send it to me. Views and opinions of this writer are not necessarily my own:

There are certain misunderstandings about the internet marketing world that I feel you should all be aware of. Setting itself up as kind of an “elitist” group of people, internet marketers are the ones making thousands off of websites, products and other online trades… sometimes even at your expense! But things really aren’t as bad as they appear, and hopefully after reading this you will realize that the barriers to entry are all made of glass.

A lot of marketers are going to make arguments that the following points aren’t true; in fact, they couldn’t be more true. People who tell you that it requires a lot of work, money, effort etc. just to get your bearings are trying to persuade you to stay away from their market. Don’t believe it. The bottom line is that being an internet marketer is a lot easier than you think. You all know that I don’t work as or consider myself an internet marketer, but this is really just a choice I made a while back to limit my exposure to the internet. If I wanted to sit down and make some money, it wouldn’t be very difficult at all to get in the game. Let’s get to the top five incorrect thoughts.

1. You Need a Lot of Money In Order to Make Money

Say what?! Too many people are trapped in the notion that they need to spend to earn. While you certainly can accelerate your earnings with a bit of an investment from the start, I came into the online money making business with literally an empty PayPal account and gradually built it up.

The internet is probably the only place where you can get an entire online business built for under $25 and be successful. I got my start by generating so-called “seed” money, which you can earn through any get paid to (GPT) website in a few minutes, and investing that in a domain name. Eventually, I had enough built up to afford nice web hosting, advertising money and the whole lot. This all started from an empty PayPal account!

2. Traffic = Sales

Too many people think that traffic is traffic is traffic… that couldn’t be further from the truth. Unless you are spinning off a website that isn’t even yours and couldn’t care less about where the traffic comes from, you are going to want the visitors that make it to your website to be legitimately interested. Furthermore, having more traffic doesn’t mean you are going to increase your sales. I have seen tons of Pay-Pay-Click and similar marketing plans fail because of poor traffic. In fact, these cases actually involved marketers that shifted away from profitable campaigns in favor of faster traffic… which eventually drained their margins.

Want an example? Say I am starting up a website about planting trees to save the environment (aw, how nice). I’m not going to put money down to target the word “tree” because that could bring me people who want anything from birdhouses to gardening tips… not the environmentalist spin I was going for and not the people who will make me rich. Relevancy in marketing campaigns is more important than you’d think!

3. The Internet Marketing Business is Over-Saturated

Ever feel like someone is trying to close the door on you? Lot’s of successful bloggers or internet marketers tell you that there is no room for you to get in the business. In fact, there is plenty of wiggle room in every niche (yes, even the “make money online” niche). Online business is accelerating at a rate in excess of 20% annually. I feel like the current levels of participation on the internet are only a fraction of what they will be, so get in now… we still aren’t even close to fruition.

Now that more and more marketing companies are coming to the table, it appears that somebody thinks there is potential there. The trend is your friend! If you see more and more internet businesses popping up, namely internet marketing companies, then it is obvious that people see huge gaps to be filled and want a piece of the pie. Why not you too?

4. You Need This Product To Succeed

In all my time online, I have never bought anything over $100 in value that I didn’t say to myself: “hey, this shouldn’t be worth more than $50.” There are literally hundreds of so-called “miracle” programs and products out there that are essentially exploiting our gullible sides into thinking that they will help. You can do anything and everything yourself. Once you get a bit more established, sure, go for it. But if you are a beginner you really don’t need any of the stuff marketers through at you to make money… bottom line.

I’m planning on launching a post soon where I analyze the appropriate value of products that I have tried and paid for personally on the internet. It’s true that if you have the money to spare, certain programs may accelerate your ability to work. However, nobody actually needs the things they recommend… and the help provided is only marginally better than what you can do yourself. For a slight increase in productivity, you probably will be better off without it.

5. You Can Make Hundreds/Thousands in One Day by _____________!

One common misconception in ANY online business is that you can make hundreds of dollars, or even a few thousand, in just one day. If anyone tells you that this is possible, you should be a skeptic. Option one is that they have used days in advance to prepare in order to launch their campaign successfully with all the right keywords and niche exposure. Option two is that they are professionals doing this already, and have gradually built up positions that now make them $X dollars every day.

Lesson learned, if you are new to any business… it’s not going to be possible, at least at first, to make that kind of outlandish profit in a day. Sorry to burst your bubble, but the odds of being successful without a professional background in one day’s work are close to none. Taking your time and gradually making your presence known is the best way to fly every time.

Bottom Line

There are many internet marketing misunderstandings, but I have chosen to highlight those that deal with the whole “elitist” point of view. Never say never, but also don’t fall for things that seem too good to be true. Anyone can be an internet marketer by building up gradual positions… put in the work and you’ll succeed!