There’s a guy named Matt, also known as mdscinto on YouTube, who is looking for a bit of advice. I believe his biggest problem is that he’s a commodity:
When I started my YouTube page a few months ago, I knew it was going to be hard to get it up and running. After watching all the tech greats, with their ability to get their hands on all the latest gadgets and gizmos, I felt a little saddened by the fact that I would not be up to their level of popularity for a while. Because I’m not able to simply email companies and ask them for a product for review, I’ve been struggling. For the most part, my videos consist of OSX tips and tricks, news, and opinion videos. While I can voice options and news in writing, it seems for the most part, this is not acceptable in video format.
I like to talk about the latest tech news, and stuff that I find interesting. I do this because I hope to find connection with other viewers who feel the same way, and I love having arguments on my videos between different viewers and even myself. I think that is what is so great about the tech community on the web; we all have different opinions and thoughts about new products, concepts and innovations. However, I feel that I am stuck at this point. When I try to voice my opinions in video, not only do I get terrible views, but some viewers simply put down all my statements by saying “You don’t have the product in your hand, don’t talk until you do.” I see a major issue in this. Why must I have gadgets in my hand to be able to have a great video? Can’t the ideas I’ve gathered from others, reviews, podcasts and sources such as these prove just as useful? Where am I at fault?
For example, the other day I posted a video on my youtube page talking about why I thought the Blackberry Storm was not an iPhone killer among other thoughts. To my surprise, this video got almost 1500 views within the first few days of uploading. I was blown away, and very excited. For the first time, my video was recognized; I stirred up arguments, good feelings and more subscribers. I was very excited, as I thought my page was taking off. A few days after that, and a couple of days later, I posted a video discussing the features of the new Nokia N97, which is due to be released next year. I thought this was a fine topic; discussing a new phone with some awesome new features. I was happy with my video, and uploaded it. The next day, the video was commented by viewers who said “why are you doing this video? It’s pointless; you don’t have the phone.” The problem I have with this is, why is this so important?
I’m not trying to grab more viewers from this post; I’m just voicing my concerns. I don’t know how to get my page up and running without the ability to provide what viewers want; not opinions, but physicality. I’m stuck a this point; I want to have a successful fan base. but I don’t know where to start. I hope readers of this put some thought into my words, as they are coming from a distressed and tech enthused person. Thank you for reading.
Right. There are millions of people (geeks or otherwise) who face the same problems that you do, Matt. If your personality doesn’t translate well in video, then video probably isn’t your medium – and if what you’re doing or saying isn’t incredibly unique or valuable to your audience, then you’re not going to get very far. Be true to yourself and you’ll never fail.