With all the talk of the NSA spying on us and Google and Facebook tailoring ads around the content that we consume (as well as create through social media just by conversing with one another), you’d think that Big Brother’s use of technology makes its perpetual tap into our privacy inescapable.
It’s true that companies are buying and selling your data, and it’s all legal to do, but it goes well beyond the NSA, Google, and Facebook. If you have insurance, you’re being tracked. If you have credit, you’re being tracked. If you have a bank account, you’re being tracked. Any interaction with a business that doesn’t require you to spend money on a product is often done with the intention of turning you — well, your information, at least — into the product that is being sold.