Will You Sign the AOL Petition, Too?
From: all@dearaol.com
To: postmaster@aol.com
Date: Tue Feb 28 13:00:00 EST 2006
Subject: An Open Letter To America Online
We wish to express our serious concern with AOL's adoption of Goodmail's CertifiedEmail, which is a threat to the free and open Internet.
This system would create a two-tiered Internet in which affluent mass emailers could pay AOL a fee that amounts to an “email tax” for every email sent, in return for a guarantee that such messages would bypass spam filters and go directly to AOL members' inboxes. Those who did not pay the “email tax” would increasingly be left behind with unreliable service. Your customers expect that your first obligation is to deliver all of their wanted mail, and this plan is a step away from that obligation.
AOL's “email tax” is the first step down a slippery slope that will harm the Internet itself. The Internet is a revolutionary force for free speech, civic organizing, and economic innovation precisely because it is open and accessible to all Internet users equally. On a free and open Internet, small ideas can become big ideas overnight. As Internet advocacy groups, charities, non-profits, businesses, civic organizing groups, and email experts, we ask you to reconsider your pay-to-send proposal and to keep the Internet free.
A pay-to-send system won't help the fight against spam – in fact, this plan assumes that spam will continue and that mass mailers will be willing to pay to have their emails bypass spam filters. And non-paying spammers will not reduce the amount of mail they throw at your filters simply because others pay to evade them.
Perversely, the new two-tiered system AOL proposes would actually reward AOL financially for failing to maintain its email service. The chief advantage of paying to send CertifiedEmail is that it can bypass AOL's spam filters. Non-paying customers are being asked to trust that after paid mail goes into effect, AOL will properly maintain its spam filters so only unwanted mail gets thrown away.
But the economic incentives point the other way: The moment AOL switches to a two-tiered Internet where giant emailers pay for preferential service, AOL will face a simple business choice: spend money to keep regular spam filters up-to-date, or make money by neglecting their spam filters and pushing more senders to pay for guaranteed delivery. Poor delivery of mail turns from being a problem that AOL has every incentive to fix to something that could actually make them money if the company ignores it.
The bottom-line is that charging an “email tax” actually gives AOL a financial incentive to degrade email for non-paying senders. This would disrupt the communications of millions who cannot afford to pay your fees-including the non-profits, civic organizations, charities, small businesses, and community mailing lists that have arisen for every topic under the sun and that make email so vital to your subscribers.
And what if other Internet service providers retaliate and start demanding their own ransoms to accept mail from your millions of users? Your company works hard to simplify the Internet. Don't start a surcharge war that will complicate it with tiered services and dozens of middleman fees for every simple act of communication.
We have always been happy working together with you to fight spam and phishing. We have a common enemy in spammers. We are happy to work together to develop open approaches that attack the problem of spam and phishing. But a pay-to-send “certified” system does not help to fight spam. It only serves to make the Internet less free for everyone. We stand together in asking you to reconsider your decision to use CertifiedEmail.
Respectfully,
Chris Pirillo, Lockergnome, and Countless Others
Sign the Petition Now
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7 Comments
Anonymous
February 28th, 2006
at 10:17pm
Hey Chris, thanks for posting this. I went ahead and blogged it and signed the letter.
Thanks and keep up the great site.
Daniel C.
March 1st, 2006
at 12:33am
Signed it myself,
Digg it as well.
Technick
March 1st, 2006
at 5:20am
Actually I am not really concerned with signing this. Think about the end effect here. I personally hate AOL and everything they stand for. AOL is not a real service provider, just a souped up BBS system. When and if this takes effect, users will not be able to receive the mail they want. What will users do at this point? Drop AOL and move on to a better service provider. AOL… so easy to us, no wonder it sucks.
Tris Hussey
March 1st, 2006
at 11:48am
Done, signed, to be blogged
Tris Hussey
March 1st, 2006
at 2:22pm
Blogged
Anonymous
March 1st, 2006
at 6:42pm
Chris – very articulate and thoughtful post. I'm torn as I see the case you make for the precedence argument, but I feel that your application to the specifics of AOL is just wrong. According to Henry Blodget's blog, AOL still makes the vast majority of its total revenue and even its advertising revenue from its subscriber base. Here's his post in which he links to his research report on AOL:
http://www.internetoutsider.com/2005/11/while_time_warn.html
Thus, no matter how “valuable” this email revenue stream may be – even if it's several hundreds of millions of dollars, it couldn't come close to equaling the loss of subscriber revenue should people find that their email experience is unacceptably degraded. If anything AOL needs to do everything possible to keep subscribers.
If AOL was acquired through some sort of LBO in which the new management needed to quickly pay down debt, a scheme to ransom addresses to the highest bidder seems much more real. The current proposal, though, seems more likely to be aimed at protecting AOL's true golden goose – their subscribers.
arul.blogs.com
Anonymous
March 4th, 2006
at 4:29pm
The rumers is DEARAOL.COM is being used to collect e-mail address for spamers. Who is behind, owns DEARAOL.COM. The Whois info is hidden. Did you start it Chris?
I have signed and have blogged it. Now I worry I have done the wrong thing.