Why Would Someone Want to Blog about Magpies?

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How many of you out there have a brother? I do… and when I recorded this video, I was at his house in Iowa visiting. I received an email from Findlay, asking for help getting interest generated for his brother’s blog. His brother is in the last year of Design school, and is doing a final project on Magpies dotted around areas of historical and cultural importance in London. The problem is, he needs people to see and comment on his work.

The great thing about blogging is that it makes it easy for you to publish what you’re doing. Whether you have text, photos or videos, you can throw it on the Web and get it hosted for free usually. As for rising above the noise, it’s going to be centered on what you’re publishing. I don’t know if your brother has given background notes on his project, or maybe broken out parts of it and gone into deeper detail. Maybe he could give some background even, on where he got his inspiration. Comments will swell around the blog more if there is a story or dialogue, or even by asking questions of the audience.

If this is a visual project, make sure he posts a lot of pictures and videos. Heck, give more background and information on the Magpies themselves. As long as you treat the blog as a kind of pulpit, where you can speak to your audience… you’re going to get attention. Your audience should be captivated, interested, and want to learn more.

The next level is to let other people know about it. Contact some general news sites, or other design blogs. Branch out and visit other places, so you’ll get noticed. If the content is good, people will come.

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