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There’s buzz everywhere about Apple’s Software Development Kit – or SDK- release. You can, of course, download the SDK if you are using OS X. Two of the biggest reasons why people wouldn’t get an iPhone are now obliterated. People who already had the iPhone are saying “Great! Now we like it even more!”. I have some excellent ideas, but I’m not a developer. If anyone is a dev and doesn’t know what to write for the iPhone, get in touch with me! We can come up with some cool things.

I have put together five points why this is such a huge announcement. Here they are, in no certain order:

• The SDK is free to download. It costs you nothing until you want to put it into the iStore (iTunes). The cost is $99.00, which isn’t really that much in this case.
• Games are coming now! There will be games out the wazoo, that is for sure. If you watched the demo… you were likely oooh’ing and ahhh’ing.
• There will be a 70% revenue share with the app developer, with a built-in marketing and updating mechanism. This is important. Software devs have a lot of barriers. They have to not only develop something good, they have to find an audience. In this instance, Apple will have the audience already in place for them.
• Free applications can and WILL be developed. The free ones are likely to be things built on the Twitter api, YouTube, Flickr, and all the other Social Networking sites. That’ll make it easier for you to do your networking, right from your iPhone.
• iTunes makes discovery and software management a *SNAP* for users. I’ve had all the different types of Windows Mobile devices. I could easily put something on there, and extend the functionality. Trying to update the software is a pain. It’s not the software… it’s the implementation. Apple has already reinvented this, and made it so simple to do the updates.

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