There is also a difference between Peet and Peet’s Coffee which is IMO much more important to publicise. Peet started out in Berkeley CA selecting the coffee and supervising the roasting, so customers would have the best he could find and offer. Back then the coffee and tea were truly worth raving about, no lie or exaggeration. An interview with him before he died stated, if he could, he would go back to what he did at that early time and just open a local store to provide the best he could arrange. Peet’s Coffee has become a big outfit and by no means is the coffee always or mostly very good, in fact I have had it suck repeatedly (so what is the benefit over $tarbu¢ks?). So to be a Peets booster without qualification is IMHO being a shill, paid or not. I share that with the world here.

One last comment. Caffeine is a drug, and perhaps not appropriate for all–or even for Chris. You are responsible for your own behavior. Coffee is hard on the liver and gall bladder, so may not be appropriate for some. Yes, coffee supposedly has antioxidants, but that is not a reason for guzzling (in many cases, addiction) if other aspects are not favorable. What some fail to think through is, if antioxidants in food are *actually* good for one (which has been theorized, indicated, and likely, but not “proven” to any substantial degree of scientific certainty), then one does not have to buy *expensive* items like blueberries (which BTW don’t taste like blueberries anymore), chocolate and coffee (both lessened in flavor because of overproduction, and disease distroying favorable strains (because of unnatural means of production) causing less good stuff being available, and the original strains no longer available, all due largely to human avarice for profit–coffee and chocolate “ain’t what they used to be”–and that is no lie or exaggeration), but from common, inexpensive items like black, pinto, and red beans, red cabbage, garden and roadside weeds (yes I know no dog pee or pesticides please), etc. There are risks and opportunities in all things.

So keep your eyes and minds open, exercise moderation in all things, and don’t overestimate second rate products, whether they be affiliate programs, Peets Coffee (the substance or the corporation), or red cabbage at your local high.price.emporium.

Thank you for your site and its open posting opportunities, Chris.

Ms. Olice

If you are going to commit to putting an affiliate program out there you need to be aware of who you are turning down. In college we were tought happy customers tell 3-5 people. Angry customers tell 50. You just told 20,000.

However, if somebody sees the advert for peets coffee they are likely to buy it in the supermarket.

Same goes for adverts on TV a few examples:
What was the last drink?
Cell phone?
Computer Advert?
Computer shop?
Food?
Fast Food?

so on and so forth, likely the answers are:
coke cola,
apple iphone
dell
pc world(in my case)
cant think of one right now
mc donalds

but still you seen the adverts and you were influenced. I dont know why the internet is any different? Why dont all advertisers pay CPM based? Just because you can track clicks/conversions doesnt make it a good metric to base ad revenu on!

Pierce