Wake up, Corporate America

And so it was asked…

Moon: How does this shift in communications affect companies today?

While I was at TechTV, I tried to give the executives the inside edge on the way things should work online, but they didn't listen. That's the problem when you deal with executives who don't understand technology. People who don't understand tech tend to run from it-so they end up throwing money at a problem without actually throwing money at solutions, which is the mentality of an executive who's clueless but doesn't want to admit it.
Like all these companies that refuse to embrace the blogosphere because they're too stupid. They say, 'We don't want to join the conversation because we're afraid they're going to say bad things about us.' The answer to that is, 'They're going to say bad things anyway.' Some executives are not going to take this statement warmly. They want to control everything. What they need to understand is that there is no control.