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Valentine’s Day in the USA

Valentine’s Day was probably imported into North America in the 19th century with settlers from Britain. In the United States, the first mass-produced valentines of embossed paper lace were produced and sold shortly after 1847 by Esther Howland (1828 -1904) of Worcester, Massachusetts. Her father operated a large book and stationery store, and she took her inspiration from an English valentine she had received. (Since 2001, the Greeting Card Association has been giving an annual “Esther Howland Award for a Greeting Card Visionary”.)

In the U.S., in the second half of the 20th century, the practice of exchanging cards was extended to include the giving of all manner of gifts, usually from a man to a woman. Such gifts typically include roses and chocolates. Starting in the 1980s, the diamond industry began to promote Valentine’s Day as an occasion for giving fine jewelry.