Top Ten Tips for An Effective BUSINESS Card

Maura Desimone, from the graphic design firm New Axis in Art, was a little too late to enter into the HP Magic Giveaway, but here are some great tips if you’re creating or redesigning your business card.

1. Have one Focal Point – You want to give people a reason to continue to look at it and draw them in.
2. Use Interesting Contrasts – In color, graphics and/or typography
3. Include your Contact Information
4. Make it Easy to Read
5. Use the 1-2-3 Flow Method – Try to keep these 3 elements: one primary, one secondary and one supporting informational type focal point. Having these elements will help to establish an easy pattern for your eye to follow.
6. Include a Tagline – What is unique about your business in just a few words.
7. Show Some Personality – The goal is to make it memorable, don’t be afraid to show your style.
8. Use a High Quality or Unique Paper – It’s a tactile piece… it needs to feel nice in your hand. If it feels cheap, people will associate that feeling with your business.
9. Use Some Graphic Elements that Visually Represent your Business – This will add visual interest.
10. Keep it Updated, Keep it Fresh – Cards are cheap to print! Don’t scrimp on your most important “leave behind”.

People will use your business card to remember you. Think about printing cards for special advertising events for your business. How much does it cost to print them? The cost ranges from approximately $40 per 1000 to $200+ per 1000. Variants include paper stock and ink choices. Interested in having your business card designed professionally? Contact Maura through the New Axis in Art website for a quote.

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