This is Simply Smarter Broadcasting
Podcasting – it's not just for iPod users, but too many non-iPodders have already dismissed the concept as something NOT important. That, to me, is a major problem. It's nothing more than Internet radio at its core, folks. It's audio, on-demand, that's easily synchronized with your computer system / portable media device… in theory. Yes, there are a few fantastic programmers who are making it easier to “do,” but if we can't get people over the initial branding hump, I just can't see it as succeeding in the mainstream. You could easily argue that I buy tissue paper, not Kleenex… but when someone wants to pause live television, they walk into a store and ask for… a TiVo, not a PVR.
There are a lot of thoughts, ideas, and emotions floating around out there, so I thought I'd cram 'em into a half-hour BROADCAST for everybody. The first half is a pseudo-geekless dialogue between Ponzi (a non-techie female) and myself, and the second half is filled with fourteen mini-perspectives from various tech enthusiasts:
- Robert Scoble
- Alex Williams
- Bennett Haselton
- Dave Winer
- Doug Kaye
- Eric Rice
- Marc Brown
- Marc Canter
- Robin Good
- Stephen Cohen
- Steve Gillmor
- Tod Maffin
- Todd Cochrane
- Jake Ludington
It's audio, pure and simple. We had fun putting it together for you! If you have no idea what I'm talking about, you'd be wise to start listening. Be sure to keep your minds as open as your ears, though. The conversation is far from over. Tune in!
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23 Comments
bnaivar
October 12th, 2004
at 4:20am
Don't feel bad Ponzi. I thought “Podcasting” had to do with a remake of “Invasion of the Body Snatchers”.
Anonymous
October 12th, 2004
at 7:38am
My vote is for SmartCasting… podCasting is too exclusive which makes me automatically hate it.
Anonymous
October 12th, 2004
at 7:49am
or Feedcasting… there are a thousand and one better names than Podcasting
Anonymous
October 12th, 2004
at 8:38am
I'd really like to hear a more convincing arguement as to why “podcasting” is so important. As was already mentioned, it's a stupid name that both comes off as elitist and unclear. How about making the case that it's like being able to vcr a show for later, except someone has already saved it for you?
I watch a number of RSS feeds (and it's just an “ok” medium chris, not fantastic). I can't say that I've seen a podcast mention yet that I would download. I'd be more interested in getting something like this from NPR, etc… Most of the people currently doing this are really not contributing anything beyond the insignificant. It's mostly a feeling that they are some how cutting edge.
ocomik
October 12th, 2004
at 11:26am
PODCasting is about the time-shifting of content and the ability to synchronize that content with a portable device.
Is it new? No… It's a concept that's been around for a while but it now has a name and is just beginning to gain recognition. Apple's Newton was one of the first PDAs but it took other iterations of the device to gain mass recognition. PODCasting is no different.
Is it important? Yes… It is another method for the public to get their content in more efficient, convenient manner. Just like the Web, MP3, RSS, etc…, it will have its place. It is just in its infancy, give it time.
Will it kill broadcasting? No… Legacy media is here to stay for a long time; however, people will continue to transition to the technologies that deliver media content in the manner they prefer.
What about the name, shouldn't they change it? I believe over time the term PODCasting will be replaced with a more generic term that aptly describes what the technology does.
[ocomik]
Anonymous
October 12th, 2004
at 12:36pm
Chris – enjoyed the 'podcast'. The name really doesn't matter at this point. The spread of applications that support and enhance 'casting is of greater importance.
One of your phone callers mentioned bandwidth as an issue. Why can't this all be tied into bittorrents? The most popular items should end up being the easiest to get. Torrents could do that.
decisioncast
October 12th, 2004
at 1:40pm
Very cool. Of course, I learned the most from Ponzi. :-). Really, she hits it on the head. It's better radio. That's what RSS does. It makes content better. But podcasting is just one piece of the greater content puzzle. Anyone can create content these days in any different ways. Podcasting is a metaphor for our changing culture and how we consume media. But what I really want is a robot that will give me the news. The robot is my aggregator. “Robot, what news do you have for me today about Mt. Saint Helens?” “Well, sir, did you see that the latest plume over the mountain looks just like Chris Pirillo?”
Perhaps we can call it PodRobot?
I say Ponzi should have a show, too, interviewing women about all this geek stuff. It would be enlightening. Alex.
Anonymous
October 12th, 2004
at 7:48pm
At this point in time, pretty much everyone knows what an iPod is. So, there is significant Mindshare out there for any “pod” thing.
The numbers vary, but I've heard iPod has from 80% (which I don't quite believe), down to 58% (which seems fairly likely) of the market for mp3 players.
While I don't particularly care what they call it as long as content keeps coming, calling it something else makes little sense (at least at this point.)
Podcasting is aiming for the biggest marketshare. iPod.
Makes sense to me.
(This coming from a Win user who has had a number of mp3 players (non-Apple) & now uses an iPod exclusively, because they simply “got it right” (which isn't to say there isn't room for improvement.)
my 2 pence
Rich
Anonymous
October 12th, 2004
at 11:27pm
With all the fancy terms like “time shifting” and all that, all this latest “must have/must do” bandwagon does is distribute recordings of 'radio'. So what ?
Anonymous
October 13th, 2004
at 12:49am
I've never heard of it until you brought it up…
Hey did that guy calle Ponzi, “Fonzi” ? lol
mstaires
October 13th, 2004
at 9:40am
this is the first of heard of podcasting. I work for a marketing agency mainly working for ministries. All ministries have a desire to get their messages out but many of them are trapped in an old 60s and 70's paradigm of televising their church service. Podcasting is definitely enlarging my picture of new possibilities. my blog
Jared Hudgins
October 13th, 2004
at 1:32pm
Syndicasting!
It's so appropriate it blows my mind! Syndicasting (since the premise behind the terribly named podcasting is RSS/XML/Atom syndication) and you can convolute syndicate into so many forms of syndicast
syndicast
syndicasting
syndicastion
syndicasted
That's what I'm calling them from now on.
Richard j Smith
October 13th, 2004
at 1:35pm
I think Ipodder is cool. I just downloaded and listen to Leo LaPorte. I have an idea for a Podcast that I want to try. It should be cool.
Sunflowr
October 13th, 2004
at 2:19pm
Just thought you should know there is someone passed out there on your webcam. Might want to check on them!!
;-)
Paulo Choi
October 13th, 2004
at 11:38pm
I loved yours first podcasting. Hope you continue podcasting more often.
Anonymous
October 14th, 2004
at 12:32am
Lets just turn POD into an acronym, then it wont sound so apple related…
Phonic On Demand perhaps?
-Daniel Newman
blog@dannynewman.com
Phil Wolff
October 14th, 2004
at 2:51am
FeedPlay?
NightFeed?
WakeAndPlay?
Thinking ahead, there's no reason this can't apply to videos. Just because the ipod can't play them (at least in the 3rd generation) doesn't mean another personal gadget won't. Some bittorrent search engines already sport RSS of new torrents, or new torrents by category. The RSS enclosure would be the torrent file.
Things missing for me…
Navigation. I want the ability to scan through long posts. When I get a feed from NPR, I can see all the segment titles. I don't need to read all of Morning Edition because of the narrative and metadata. I can browse and surf, pick and choose. I want navigation tools that let me skip to the next segment or the next commercial, nav by content structure instead of time.
Metadata. As long as there's spoken word sitting on my desktop, any way I can get closed captioning via WinXP text-to-speech? In the background?
A variation on the Orange RSS button, so I know a feed includes podcast-ready enclosures.
Anonymous
October 14th, 2004
at 4:23am
Isn't podcasting just another example of the “best” product becoming the defacto name for the group. i.e. I often refer to the hoover, but what I really mean is Dyson Vacuum Cleaner. Although I'm a TIVO owner, a number of friends with lesser PVR's refer to TIVOing TV programmes.
It strikes me that if you're trying to push the idea just in the tech space, the name matters much less. Did such a debate occur over naming RSS? Seems to me a much better name could have been found, but the technology was more important than that.
In the consumer space iPod is the noun of choice for refering to portable electronic music players – and they have the market share to legitimise this. Therefore using the pod moniker makes the technology reconizable to the guy or girl on the street.
Perhaps this whole issue is just another breakout of the “Not Invented Here” syndrome!?
Ian.
Anonymous
October 14th, 2004
at 12:30pm
Anybody else out there miss the 'old' Lockergnome, which seemed more personal and 'attended-to'? I can't help but think Chris has lost tons of past and potential subscribers becase LG has evolved into a site that frankly looks like tons of other technews sites. Just lots of little blips on this and that, too overextended in many directions, and no real defining personality pulling it all together The original 'extended letter' style was far more enjoyable to peruse I think. It had way more personality. The 'slickification' of LG also wiped out a lot of the personality of the original. It's funny, because Chris' blog is a lot like the original LG, now. I'm for 'progress' but sometimes progress isn't all that it's cracked up to be. Anybody else?
dgynn
October 15th, 2004
at 6:28am
How about PARcasting, for Personal Audio Receiver/Recorder. If the Tivo was a PVR, iPodder is a PAR.
Anonymous
October 20th, 2004
at 10:36am
Kind of a double edged issue. Prior to this the term was known as “broadcatching” which never really caught on. The emergence of the iPod as a culteral icon has really given steam to this movement, although you are absolutely correct that it is platform and player agnostic. If it is currently riding on the coattails of the most popluar media player (82% market share!!) and creates a loyal base (remeber Newtons? A lot of people got used to the concept of palm pilot), no matter how this thing shakes out there will be plenty of wide understanding and acceptance. Who knew what a Tivo was a few years ago? Now people who don't even understand Tivos are getting them packaged with their cable service, THEN they get it. A lot of people's bets are on mobile phones being the next step. And in that model there the constituency already understands the concept of subscribed services. So I would liken this more to a branding “bump” than a “hump,” and in the end, even if users don't understand it, when its already integrated into their device, why does that particularly matter? Podcasting certainly isn't dying on the vine, the buzz has just begun… I have started an independent music site called IndieFeed where we serve single-serving podcasts of non RIAA acts, and we are getting a whole lot of interest, I don't think branding will be a killer… Chris
Anonymous
October 26th, 2004
at 12:31pm
Call it Ed Radio – which was actually developed last year 9without the Apple branding).
http://www.downes.ca/ed_radio.htm
Anonymous
November 19th, 2004
at 12:14am