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The Initial Gnomedex Decompression

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I’m only beginning to sift through the Gnomedex information inside and outside of my own communication spheres – and it’s beyond overwhelming. Feedback has been quite constructive, and I was definitely sensing an increasing amount of disparate frustration with random elements across our conference’s universe. It boils down to both Ponzi and myself doing our best to cater to 375 special interest groups – which is both our blessing and our ongoing challenge. Is Gnomedex really a “conference” anymore?

We have attendees that range from 17 to 67, male and female (still largely male, but the M2F ratio was much better this year), entrepreneur to developer to enthusiast to marketer to influencer to…? With so many perspectives and ideas situated in the same space, how is it possible to make sense of what happens anywhere and everywhere during any kind of official gathering?

Any given on-stage session may have been equally panned and praised by the same audience – while the next session was overwhelmingly accepted. This reality was likely a “meatspace mirror” of our generally-accepted, unfiltered presence in the blogosphere itself. Some people loathed the open discussion format of Gnomedex 6.0, vowing never to return… so we skewed traditional for Gnomedex 7.0, and new Gnomedexers wished we had more of an open discussion format.

Are you seeing our challenge yet? :)

Gnomedex is just about as close to a un-virtual blogosphere as I’ve ever seen it.

I believe the functionality of Twitter at Gnomedex had an overwhelmingly negative impact, both on-site and after the event. It provided an immediate emotional outlet for people who – in some cases – shot first and asked questions later. That’s the nature of “the beast.” Whereas some Gnomedexers took notes “offline” with a plan to review them long after emotion has passed, countless others were equally compelled to share their thoughts immediately (with absolutely no self-editing or time for further introspection some of these subjects quite possibly deserved).

I have previously stated my position on, and partial disdain for, the much ballyhooed “echo chamber” – which is largely why I steered clear from officially giving certain personalities the stage. These people are omnipresent, and would likely shape the (regardless). I love having everybody there – so that’s not the purported issue.

Some people loved Cali and Neil, despite their genuine nervousness (which was likely exacerbated after seeing just how “raw” the Gnomedex audience could be). The story, itself, was uplifting to those people who aspired to one day quit their day job and find fame and fortune online somehow – and it was also an interesting juxtaposition of roles, with Neil having a lot more personality than I believed currently perceived by their regular audience. Unfortunately, I was sensing a lot of “I could do this presentation better than them” reactions – which is a challenge when delivering content to any group of top-notch bloggers, most of whom COULD do that presentation blindfolded.

Darren Barefoot’s “Stacies” session was more grounded in practical examples of how we can deal with an ever-transforming global (and virtual) economic infrastructure, while Michael Linton’s presentation on Open Money was a bit less concrete. Both had roots in technology and community, but it seems that a large part of the Gnomedex audience wanted less high-level assertions. Asking Michael to sum up his studies and experience in :45 was an impossible task, and asking him to (likewise) summarize the concept in a simple sentence or two is tantamount to a developer trying to put a finer point on the complexities of any scripting language. “Sound bytes” do not do justice to incredible concepts – and in an age where microblogging is the norm, extended critical thinking often takes a backseat to incomplete satiation.

Allow me to draw corollaries from 2001 and 2003?

At the first Gnomedex conference, I remember watching Scoble stand on stage and tell everyone about this magical new thing called “blogging.” Nobody understood it, and nobody knew what it could do for them or the world around them. Two years later, I was ranting and raving about RSS – and a few people thought I was absolutely nuts, predicting radical publishing trends and leading people to learn more about something there was virtually no documentation on.

Sometimes, just sometimes, the message is lost with the messenger(s).

Sometimes, you’re two steps ahead of the curve – a “crackpot” sentiment echoed in the Gnomedex captone presentation (which, sadly, lacked actual prototypes as potentially promised by the presenter). Dave Winer with OPML, Tantek Celik with Microformats, the list goes on and on. Now, I’m not saying that we’re all crackpots – but what do you think people outside the echo chamber think of our petty squabbles and discussions? These “outsiders” are the same people who were intimidated by strong voices at last year’s Gnomedex – and likely the same people who watched the on-site emotion unfold this year from afar (thanks to the live stream, Twitter, blogs, etc.).

How does one attract the blogosphere’s thought leaders without hammering through the topics that are (quite frankly) already yesterday’s news – or completely irrelevant to people who don’t live and die by whatever is on TechMeme or its vertical equivalent? How does one equally attract those who are striving to become thought leaders, or those who love following those thought leaders?

I think we could be on the cusp of transforming the annual Gnomedex event into something with broader-reaching (and local) applications throughout the year. That may mean adding a dedicated person as an event / logistics coordinator, setting the agenda to be half as dense, and extending the “conference” another day to bring our energy outside the conference center. It also means establishing an ongoing sponsorship model with the brand, a point upon which I will expand in a not-too-distant future entry.

Every Gnomedexer peer review has been valid and constructed with clean conscience, as far as I can tell. Of course, tracking the volume of feedback has been extremely difficult for me to do (even with all these “great” tools at my disposal). I need an open, human-edited assembly of links – aided by people with enough passion and perseverance to be as complete as possible.

My thoughts on these matters are far from finished, but I can tell you that Gnomedex (once again) transformed my personal and professional perspectives in a positive way. Like many other Gnomedexers, I’m feeling re-energized with the event in recent memory. This is the enigma of our collective experience – so much intelligence, so many opinions, so many ideas, so many backgrounds. How can one leave this event not feeling drained?

And how can one effectively continue to remove the draining elements from an event which still continues to provide introspection and professional growth to its most active participants?

You always get out of it whatever you put into it – seldom more, seldom less.

Oh, and have you joined the community on Facebook, Twitter, and YouTube yet?

15 Comments

Couple of things noticed recently… Go get ‘em Ed. I’m not sure why he subjects himself to this stuff, but I’m glad he tells it like it is. :-) From what I’ve read (which I will admit is not a ton) something either went horribly right or horribly wrong at Gnomedex. I’ve wanted to go to this conference the last two years but have had conflicts with the dates. I’m defintely going to calendar it for next year, assuming Chris does it again. Yay! Welcome aboard Scott

in 20 minutes and use 30 pt fonts. As it happened, I used over 60 slides, and spoke for nearly 40 minutes before opening for questions – a factor 12 variation from the Kawasaki model – so I certainly didn’t do it his way. However, as Chris Pirillo wrote later ” while Michael Linton’s presentation on Open Money was a bit less concrete. Both had roots in technology and community, but it seems that a large part of the Gnomedex audience wanted less high-level assertions. Asking Michael to sum up his studies

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I’m also pleased that my piped-in video appearance at Gnomedex went over so well with so many people, including Scott Rosenberg, someone whose work online I have admired for a long time. Organizer Chris Pirillo has some great things to say about his event overall: Gnomedex is just about as close to a un-virtual blogosphere as I’ve ever seen it. [...] How does one attract the blogosphere’s thought leaders without hammering through the topics that are (quite frankly) already

Audience is always tough at a conference. That’s why so many conferences go with concurrent sessions—they can hit the different splinter groups and make more people happy at once. Even then, ever single minute is not going to appeal to everyone, and you’re a fool if you go to any conference with that expectation. It’s not at all strange that some people weren’t pleased at times, but that’s no excuse for their behavior. The twitters and blogging and even the IRC chat were often mean-spirited. There’s no nice way to say it. People were responding with unedited stream of consciousness. Self-expression is a great thing, but sometimes people aren’t thinking about the SELF they are constructing for the public when they spew like that. I’m pretty new to this crowd of people, and some of the folks I saw are not people I want to have much to do with. They may have great ideas, and I’m happy to learn from them. They are NOT however people who I want to hang out with over coffee. The people they showed me they are would stab me in the eye before I even opened my mouth.

I’m not sure what the alternative is. The enemy isn’t twitter. I’m not even sure it’s the ego-chamber. It seems to me everyone needs a large dose of Audience Awareness 101. There are lots of folks reading, and a lot of Dexers made very bad impressions on that audience.

It really is ALL about audience—the audience sitting in the seats in the room, the audience online at home, the audience reading 2nd and 3rd hand reports online. Maybe next year’s theme really ought to be audience, and instead of loud egoblasting, people could do some really close interrogation of the personas that we as bloggers construct and present to the world—as individuals, as cliques, and as a general group in the public eye. Follow that up with a strong revision that moves bloggers from who we are to what we can be if we really want to make an impact on society and maybe you’d have something that touched on EVERY attendee’s interests. After all, if they attend Gnomedex, they want to be heard, and if we want to be more than an annoying mosquito buzzing in people’s ears, it’s about time we think about what people actually hear when we talk and how we can make sure it’s a message we really want to promote.

“I believe the functionality of Twitter at Gnomedex had an overwhelmingly negative impact, both on-site and after the event”

I found it to be just the opposite. I can see where Twitter can be distracting but I feel it brings an element to the discussion that, up until now, has only existed in the chat rooms. Twitter allowed friends and coworkers who could not attend a glimpse into the conference seen through my eyes which is both good and bad.

Although most of the sessions were interesting, Twitter and the chat room at live.pirillo.com provided a much needed release during those sessions that failed to connect. Had Twitter not existed I would have likely been in the halls chatting it up like Scoble did most of the time.

C,

I’m impressed at your level-headed synthesis of all the feedback so shortly after the event wrapped. I’ve been pondering myself, as a 3rd-time attendee, how the community you’ve built around Gnomedex might be more intentional in it’s work during the annual meat-space gathering (and therefore more rewarding from an attendee’s perspective).

If you’re open to exploring this, let’s chat (once the air in the echo chamber calms down and you’ve caught some sleep). I’ll put my notes aside until then.

Great job again this year, as I said to you at the Aquarium gig. You certainly had you’re work cut out balancing so many interests, and your team did a fine job.

Best,

Alex

I came away thinking that Gnomedex was what TED must have been like in the early days. When you provoke thoughts, you get disagreement. The fact that people don’t sit around singing “kumbaya” means the conference stirred some thinking. In my own case, Twitter was a positive, because when someone twittered just the opposite of what I was thinking, it encouraged me to think outside my own box — just as Ronni’s presentation did. meeting Ronni forced me to think not only about technology assists for the elderly, but about the different in her attitudes and my own, even though we’re the same age. Clearly I have something to learn from her. And from Winer. And from Michael Linton. And from you and Ponzi, And….from everyone I met there or even didn’t meet. That’s the point of a Gnomedex, I think. Don’t let the bozos grind you down. To put your negative opinion on Twitter is easy. To organize Gnomedex is not.

In brief, I think your event is perhaps the best current, living example of what a tech/media community CAN achieve. The premise, right from the start, was new and fresh. And I’m hooked. I’ll talk more in detail on my blog. But thanks. Your hospitality was endless.

For me, Gnomedex felt like crashing a family reunion, where alliances and rivalries are already formed, certain personalites are dominant, family drama is inevitable, and most people feel comfortable letting loose, because hey, it’s just family.

Is that good or bad? For the majority of attendees, I think it’s good.

The culture of Gnomedex is already set. I’d leave it alone and let it be what it is and not try to reel it in. I personally think that trying to open it up to a broader audience would be a mistake. What would likely happen is that newer segments won’t feel like they really fit in and established segments will resent the interlopers who are changing the culture.

I would try to get better speakers next year. Guy was great and the Stacies guy and JibJab guy were good, but otherwise, I was disappointed in the quality of the speakers, subject matter aside.

But I enjoyed the conference. It was interesting and I’m glad we went. Would I go back? I doubt it, but who knows?

Oh, one last thing. I do think it was rude to give Jason Calacanis such a hard time. Rude not only to him, but rude to the audience and to the hosts.

It’s one thing to make a point of dissention, but quite another to brow beat it home to the point of distracted humiliation across the room.

Anybody who didn’t like the presentation was welcome to leave. That who’s-the-dominant-male piss on stage was the lowest point of the conference, IMO.

I don’t think Twitter was a destructive force at Gnomedex. The really good speakers this year didn’t suffer a death by fire over Twitter or irc – Kawasaki, Spiridellis, Barefoot – those guys weren’t flamed.

It was the speakers which didn’t bring as much to the presentation that were burned alive. Is that a bad thing? I don’t think so. Was it their fault or were they simply not the right speaker for the audience. I’m not sure. This was my first Gnomedex so i wasn’t sure what to expect.

Was it just me noticing that there was a huge difference between the quality of Guy’s presentation and Sterling Allan’s? (content aside, they talked about different things, but surely no one can say that Sterling had the delivery, poise and command of Kawasaki).

Hopefully I am not being mean spirited but on the whole I think the people who received criticism on twitter and irc generally deserved it. Thats my 2 cents.

One tangential thought about back channels: there’s a difference between the IRC channel and Twitter. The former can be anonymous, and therefore people don’t have to be accountable. The latter, as it turns out, is not anonymous, and commenters must own their Tweets. I have no problem with Twitter as it was applied to the conference, but am not as enthusiastic about IRC rooms without accountability.

[...] Then, I saw Pirillo’s first analysis of Gnomedex and read this: I believe the functionality of Twitter at Gnomedex had an overwhelmingly negative impact, both on-site and after the event. It provided an immediate emotional outlet for people who – in some cases – shot first and asked questions later. [...]

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