The Blinking Blink
“Many banner ad designers recommend the use of animation. In 1998, Webreview published tips for designing effective banner ads; animation was considered the best way to increase the impact of an advertisement (Hamlin, 1998). Despite the recommended usage of animation, this study did not find animation to enhance awareness of online banner advertisements. It appeared that participants recalled and recognized movement on the Web page but did not necessarily associate it to the advertisements.” [via Brian Hayes]
Have you ever heard of Traffic Blazer? Submit your business info to more than 200 search engines and directories and position your Web site for top rankings with Google and other leading search engines - it's available through GoDaddy. Plus, as a listener of The Chris Pirillo Show, enter code CHRIS1 when you check out, and save an additional 10% on any order. Get your piece of the internet at GoDaddy!
4 Comments
Anonymous
April 26th, 2002
at 1:18am
I've learnt to ignore almost all advertising. I do occasionally click on ads if I find them interesting though.
They only time I ever read spam is when I prepare it for Bounce Spam Mail :)
Anonymous
April 26th, 2002
at 7:02am
Indeed, the existence of animiation as a definition of potential success of ad units is very flawed. 1) It has to be good animation. 2) It has to be relevant. 3) It has to not be so intrusive as to piss off the viewer. One of the even bigger points an ad unit realizing consumer recall is frequency. And that concept, I'm sure, is the idea that has lead us to initially ignore a banner. But the more and more that you see it, without realizing that you have seen it, the more and more you will be able to recall it.
Anonymous
April 26th, 2002
at 3:22pm
I agree with Stu D. The more and more I see an advertisement, the more I will be able to recognize it. However, because I recognize the product by intrusive and repitious banners, the more I'm turned off from it. So the advertiser negates his or her purpose.
Anonymous
April 26th, 2002
at 5:23pm
hi i found ur site through blog surfing :) cool site anyway, keep up the good work, ciao..