Terry Heaton on Unbundled Media

Terry Heaton joins us on The Chris Pirillo Show to talk about the future of unbundled media. To borrow Terry’s analogy, we live in a pre-packaged world, where our food, our entertainment, our information, our options are all conveniently bundled for us. Media consumption still remains in a primarily bundled state. You get the 12 songs the record label wants to push on this year’s hit movie soundtrack (even if you never heard the songs in the movie). You get Desperate Housewives on the local ABC affiliate and The Simpsons on FOX. Your favorite newspaper columnist is syndicated in the local newspapers next to that guy you never read. This bundling is starting to evaporate. Tivo and Windows Media Center record television and put it on our PSP. iTunes gives us ABC on the Video iPod without any recording software and without any commercials. RSS gives us Dave Barry next to Dave Slusher next to Robert Scoble next to Mark Cuban. Podcasting offers everything from Unsigned Podcast to NPR’s Justice Talking to Escape Pod. Where networks, newspapers and magazines once defined our relationship with our media, we now control the experience to some extent. Terry explains how these new opportunities are changing the face of mainstream media and how it presents new opportunities for independent media producers.

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