New ways to sign in to all your favorite mobile apps wasn’t the only hot news out of Palo Alto today. Mark Zuckerberg’s smile was almost smug as he announced the new Facebook Deals service. Used in conjunction with Places, Deals will give businesses a way to interact with their customers more. Instead of check-ins being a one-way street, Deals will allow the places and spaces to offer something completely different to their target audience.
Facebook is launching Deals with 22 premium partners today. And they’re giving more than 20,000 smaller businesses on Facebook access to their new easy Deal creation tool. The Deals will be nationwide and locale-specific. You can check-in to a place sporting a Deal and immediately share it with your friends… allowing them to take advantage of the same specials.
The hottest part of all is that you don’t even HAVE to physically check in to get the goods. Deals will be able to push out to existing customers before they even get to the store, much like when you get coupons in your email box. These Deals are all about the social element, and you’ll be able to share your Deals easily.
Not only can you receive deals on goods and services, you will also find some very cool new ways to support some of your favorite charities. That, my friends, is the way social should be done. Facebook proved today that they are winning the mobile social war – Google has a LOT of catching up to do.