Tag Archives: xml

Eve Maler – Managing Online Relationships


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Eve Maler is a Principal Engineer at Sun Microsystems, developing interoperability strategies and leading partner engagements related to web services, security, and identity.

Eve was one of the inventors of the Extensible Markup Language (XML), a key technology for worldwide electronic communications. She has also made major leadership, technical, and educational contributions to other successful standards, such as the Security Assertion Markup Language (SAML), the Liberty Alliance, the Universal Business Language (UBL), and DocBook.

When dealing with websites and online vendors of all sorts, the price we’re forced to pay in order to get differentiated service is to “hand over the data” – data about us that’s sensitive, valuable, and personal. It fragments not only the pieces of information that represent us online, and not only our sense of control, but our actual influence over these relationships.

The Vendor Relationship Management movement has captured the imagination of many individuals who want a more equal partnership with their online partners, and many vendors who want to attract customers more successfully. Do “classic” user-centric identity approaches change the balance of power, or just make it easier for us to consent to data-sharing we have no say in anyway? We’ll look at new approaches that may help to create an ecosystem of greater mutual respect among all online parties.

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Mechanical Turd

I don’t really wanna poop on Amazon’s Mechanical Turk (MTurk) program, but I have a huge problem with it: you can’t sign up to deploy the service unless you give them your bank account information first! Are we living in 1990 or something? Have they ever heard of PayPal – or a credit card, at least? Undoubtedly, Amazon is trying to verify that I have the proper funds. I do have adequate funds, but I’m not going to give them access to my bank account to prove it! If Amazon doesn’t want to use PayPal because it’s eBay’s brand, they’re cutting off their nose to spite their face. FWIW, PayPal has a Web service, too! I really want to test some ideas with MTurk, but not if I have to jump through a flaming hoop to do so. Jeff, can you please smack some sense into your employer?

Happy TagJag'ed Publishers

Until a few more legal loopholes get closed, I won’t be able to expand much further upon the whole “I’m offering you a stake in TagJag” concept; I’d rather underpromise and overdeliver on this idea. I’m on the lookout for some kind of hip lawyer who can help us get it wrapped up. It’s a community-building effort, so I’m hoping to find someone who understands what that means. I should probably talk to Buzz and/or Denise, eh? No matter, I have to show you a couple of emails before I explain why I did what I did with Brad, Jeff, and Rick (the VCs) at Gnomedex.

Today I launched the second version of Omgili, an innovative, advanced search engine for discussions. The new release presents many new features and technology innovations that make Omgili the leading search engine for information rich discussion forums. I have been using Gada.be (now TagJag) for a while (mainly for research) and really enjoyed it. It’s simple, smart, effective and does the job! That’s why I think Omgili’s results will be a great addition to TagJag. Omgili covers tens of thousands forums and millions of discussions (including Google and Yahoo Answers), adding it to TagJag will contribute to the richness of the fantastic TagJag service.

I know it’s still too geeky, but that’s one publisher who understands that we’re helping him get his set of unique results out there. The filtering and sorting are coming – and after Shayne read Matt’s post on the matter, he believes he knows how to make “it” work better. The audience feedback wasn’t challenging, it was enlightening and reassuring (as I had been thinking along the very same lines, but lacked more than a single developer to execute upon them). Here’s the second email, from Brian Dear:

I’m sitting here watching your TagJag presentation at Gnomedex… I noticed that there are “EVDB” results under “Entertainment” – cool! Could you rename the “EVDB” to be “Eventful”? That’s the name we’re using these days as the main brand (EVDB is the underlying business-to-business brand).

They’re not the only “smaller” publishers who understand the concept of leveling the search playing field while still retaining their original identity, results, and feed link. Again, sorting and filtering are coming – but it all starts with the growing list of publishers. A few weeks ago, Brian Carrozzi emailed me asking… “With whom can I speak in regards to getting our videos indexed from http://videos.gabcity.com ?” They know they’re not a “YouTube,” so they have to use every means necessary to spread their brand.

Ponzi has some fantastic ideas for the next iteration, and I’ve gotta get a few more things organized before impending efforts can roll forward. What you see is not what you’re going to get – and the question asked at Gnomedex was clearly answered. Should TagJag get funded? As I learned by sticking my neck out: NO. Does it need more resources? I already knew the answer to that question: YES.

Steve Gillmor is Coming out of Retirement

I’m so incredibly honored to have Steve joining us on the stage at Gnomedex this year. For a while there, it was looking as though he’d never leave his house again. Seriously, I started to get worried when he’d call and leave voicemails at three in the morning after mixing NoDoz with Attention.XML. I’m happy to report that he’s put down his NoDoz bottle and has seen the Gnomedex light once again – it’s that bright flashy thing that’s been drawing his “attention” for the past couple of years. Many of you might not remember me saying this, but Steve truly helped catalyze last year’s Gnomedex conference. Rumor has it that Dave and Steve will be having a contest over who has the fuzzier face. Ponzi is still recovering from last year’s rugburn. In all honesty, it’s great to have Steve on the dais. “On the dais, on the dais – oh oh oh, on the dais. C’mon and rock me on the dais!”

The Feed Icon Debate

I received an email from Daniel Goldman earlier today regarding Mozilla’s filing for a trademark on the feed icon, requesting that Opera Software sign an agreement before using it in their Web browser. Daniel asked me if I thought this was a good thing or a bad thing for the feed icon. Let me start out by saying that the blogosphere has to get over the whole “copyrights and trademarks are evil” jihad.

Daniel asked: “Do you think that a trademark on a universal feed icon beneficial or detrimental?” I answered: Beneficial if Mozilla allows anybody to use the icon to indicate a feed – and detrimental if they don’t. They’re likely serving as the icon’s protectors, which is what I’m inclined to believe.

Daniel asked: “Do you have your own opinion on what a universal feed icon should be?” I answered: Yeah, theirs. It’s the only one that put the orange XML vs. orange RSS button debate to bed. If Microsoft signed the agreement for usage in Internet Explorer 7.0, then so should Opera – and so should anybody. I don’t think Mozilla is doing this to hurt the community, but to protect it. Would anybody rather have a crazy greedmonger holding onto the trademark? Doubtful.

Opera, please sign the agreement.