Microsoft is finally talking hard numbers. According to the company earlier today, they have sold about 1.5 million devices – but not to consumers. The announcement notes that there have been 1.5 million phone manufacturer sales: in other words, “phones being bought and stocked by mobile operators and retailers on their way to customers.” The number of units sold tell a story, to be sure. What we aren’t being told is how many of those devices are being activated.
Apple and Google routinely talk about how many phones are being activated. Reportedly, there are around 300,000 Android activations every day and even more new iPhone customers. Those numbers boggle the mind, and leaves us to wonder – who the heck is activating Windows Phone 7 devices? The report shows us how many devices have been purchased by people – including those used to stock the shelves in the stores. In my opinion, that’s trying to put a positive spin on what should technically be a dismal report.
If Microsoft truly wants to be a player, they need to stop beating around the bush. Tell us how many devices are being activated. If they aren’t happy with that number, then they need to look at why things are going in the direction they are. The handsets and operating system are both solid. What’s holding them back? Could there still be that much stigma surrounding the company when it comes to the mobile market? Perhaps they need to come up with a new game plan to get these phones into the hands of real people who will give them a fair and unbiased opinion.
What are your thoughts? I don’t want to hear from Microsoft haters or Apple (or Android!) fanboys. I want to know WHY you feel Windows Phone 7 isn’t selling as well as the folks in Redmond had hoped. Please don’t just use the tired argument of “Microsoft sucks,” because that isn’t going to help anyone. Let’s hear what you honestly think, and perhaps together we can all come up with some fresh ideas.