Cisco announced this week that they are shutting down several parts of its consumer business to refocus on four of their “key company priorities.” These include core routing, switching and services, collaboration, architectures and video. Their priorities do not include the Flip video camera we all know and love, though. Cisco has pulled the plug on the popular device and will no longer be working on their newest version, the FlipLive. The little camera that could will no longer, and that makes this geek very sad.
My Flip Ultra HD may not produce the highest-quality video in the world, but it certainly does a decent job. It’s light and small – perfect to throw in my pocket when I’m out and about. You cannot argue about how simple it is to use, which is what made this device so beautiful. Anyone could use it – including grandma shooting videos for the first time when the kids come to visit or a youngster just beginning their journey into the world of technology.
The FlipLive would have been pretty damn sweet, I think. The same little video camera you know and love would have allowed you to also stream live from any HotSpot you could find! Yes, yes – my iPhone can do that. Your device can do that. But can they do it well? Can they do it in a manner that’s simple enough for anyone to figure out right out of the box?
I honestly think Cisco has gone a tad bit loco with this move. Of course there are other devices and gadgets out there which can do the same thing. However, ease of use with any product is one of the key selling points, and the Flip camera had a lock on that arena. Am I the one who has lost his marbles? Do you think this was a bad move by the company, or do you feel that the market is saturated enough that no one will really notice?