There’s a vocal majority (or is it a minority?) up in arms about the addition of advertising to certain YouTube channels. In many ways, the community-at-large is upset for good reason – and in other ways, they’re shortsighted.
Okay, so I’m not as crazy as you may have previously believed – with my various live and recorded video efforts (on YouTube and the like). I was thrilled to read that Neilsen has validated these new business strategies:
Everything old is new again.
The only effective (read: foolproof) way to monetize video is by matching and embedding sponsorship within the video itself – period, end of story. Relying on fancy-schmancy JavaScript and Flash overlays for complete monetization of video content is just… reckless. You’re cutting off your iPod / PSP audience, and you’re dropping the eyeball of any user who may happen to be running some kind of ad blocker, or who may discover the video after it’s been ripped from any given video network service.
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