video-ads
YouTube Advertising Problems
There’s a vocal majority (or is it a minority?) up in arms about the addition of advertising to certain YouTube channels. In many ways, the community-at-large is upset for good reason – and in other ways, they’re shortsighted. Lower-third “pop up” advertising doesn’t impress me at all – the model is intrusive and overtly unintuitive. [...]
Video is an Amazing Advertising Platform
Okay, so I’m not as crazy as you may have previously believed – with my various live and recorded video efforts (on YouTube and the like). I was thrilled to read that Neilsen has validated these new business strategies: Nielsen // NetRatings, a global leader in Internet media and market research, announced today that it [...]
Video Ads in Web Video: Success!
Everything old is new again. The only effective (read: foolproof) way to monetize video is by matching and embedding sponsorship within the video itself – period, end of story. Relying on fancy-schmancy JavaScript and Flash overlays for complete monetization of video content is just… reckless. You’re cutting off your iPod / PSP audience, and you’re [...]
