Jason Calacanis spent billions of dollars on socially engineering a social bookmarking experiment, only to discover that his paid socialites were bookmarking a single page on Gizmodo.com over and over again.
The failure of this project really took its toll on Calacanis. Jason started showing up for work in full ringleader regalia, and AOL executives started to become a bit concerned. When paying for links didn’t work, he started paying people NOT to link – and that effort, too, failed miserably.
It was then that Calacanis turned his attention to the anti-social demographic. Enlisting help from the Asociation of Shy Superbloggers – or ASS for short – Weblogs Inc. was able to launch The Stalker Blog, The Serial Killer Blog, and Whoretexx (a blog for psychotic hookers).