Can new media help the real estate industry? Years ago, you used to be able to place an ad in the paper and receive almost guaranteed results. At the time, that’s where people’s eyes were. Now, potential home buyers are spending their time on social networks like Facebook and Twitter instead of reading the local newspaper. It’s for this reason that companies like Century 21 have expanded their public reach in to the realm of new media.
Just like many of you out there, I happen to own a house. While visiting BlogWorld, I noticed a booth from a real estate company. That shocked me, since this venue is not normally a place you’d see this type of business having a booth at.
Century 21 is still a real estate company, yes. That hasn’t changed. What has changed is the way they talk to consumers. By visiting conferences such as BlogWorld, Century 21 and other businesses are able to connect with people face-to-face in a relaxed atmosphere in ways they couldn’t otherwise.
This is a much different type of scale for the companies. Part of the effort is to let people know of all of the social media properties out there, so that they can get involved with the brand.
When I bought my first house back in the late 90s, it was so difficult to find information online. Blogging as it is now didn’t really exist. Forget “social media” as you use it today. None of that was around. I wanted to do things though when researching that the Internet simply wasn’t ready to do.
The second time I bought a home a few years ago, I was able to learn everything I could possibly want – and then some – just by logging in to my computer. I found blogs and podcasts and tools and ways to connect with my realtor, my company and my own mind.
I’ve always trusted technology to help me make decisions. Talking with Matt from Century 21 helped me realize exactly how much more my beloved tech is being ingrained into every aspect of our lives.
This video was filmed during a live broadcast from the BlogWorld & New Media EXPO 2011 in New York.