Swipely has launched as a invitation-only beta service right now and, according to Venture Beat, is “more than just a Blippy clone.” The primary difference from Blippy is that Swipely does not share the precise amounts of each purchase, likely soothing some of the privacy concerns that some would have over this service.
Many people aren’t sure they understand the logic behind the service. The goal is to turn your purchases into conversations by pulling in information about all of your purchases. The amount you spend may not show up… but the place you shopped definitely will.
This can be a good way to let your small circle of intimate friends and family members know what you’re up to, where you’re shopping and what you’re buying. But why would the World at large need to know these things? Are we so starved for interesting conversation that we all need to share everything we spend money on? Isn’t that what location-based services already do for us?
Services such as Foursquare already let us tell everyone where we are at any given moment of the day. Is it necessary, then, to let them know we spent money while we were there? If I were to check in from a restaurant, it’s likely a given I’m going to swipe my credit card when I’m finished.
I guess I’m with the majority of bloggers whose stories I’ve read this evening… I just don’t get the importance of this. However, you can watch the video for yourself and then let us know what you think. Is this something you would find useful?