The Future of Music and Media

Chris Pirillo — Tue, 02 Oct 2007 23:11:34 +0000

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http://live.pirillo.com/ – A few of my friends joined me on Skype last night to discuss some of today’s hot Tech topics. Even Geeks have definite opinions about music, bands, and what’s cool… or not.

Four of my friends joined me for this discussion: Kat, SC_Thor, Wirelesspacket, and last but certainly not least… Datalore.

An announcement was made today by the band Radiohead that their upcoming album “In Rainbows” will have a price of… nothing.

On Monday, Radiohead sent shockwaves through the music biz with the announcement that its new album, “In Rainbows,” will be released for download from their website on Oct. 10. The price? Whatever you choose. You elect how much to pay, be it one cent, $15 or $100. The choose-your-own-price method is doubly risky and seems almost like an experiment to pinpoint pricing demand. But should anyone pay more than what someone is willing to sell it for? Does one have to consult with an ethicist to listen to Radiohead now?

It’ll be interesting to see how this plays out. In all likelihood, they will actually make more money than they would had they sold the album at a set price. Not only will more people be apt to buy it, people like us may pay MORE, simply because we get to choose. WE get to decide. In the end, isn’t that what consumers want? The freedom of choice…

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The Future of Music and Media

Chris Pirillo » pay-what-you-want

The Future of Music and Media