If you’re anything like me, you consume a lot of your news online. However, I also happen to still enjoy reading print magazines and newspapers. I know – that comes as a shock to you. It’s true that much of my life is lived online these days. But that doesn’t mean I cannot possibly tear myself away from the screen occasionally and go back to basics. Many of you are likely shaking your head right now or trying to figure out how to ignore me the next time we meet in public. After all, you wouldn’t want to be associated with the dude who enjoys flipping through a paper book that came in the mail!
Magazines try hard to stay relevant… but even I have to admit that they may be going a bit too far. In an issue of Wired magazine that I happen to have, I couldn’t help but notice the ads that literally jump off of nearly every page. They go far beyond simply trying to sell me a product: they are trying to sell me on the magazine itself. The actual advertisers are reaching a bit far in their attempts to lure me in, as well.
In this issue, Samsung had added an extra little “addendum” to Wired in order to promote the new (at that time) Galaxy S phone. The addendum was slick and full of informative little articles. However, they also included a huge picture of an iPad along with the top must-have apps. Wow. Can anyone explain to me how – exactly – the iPad happens to fit in with the Galaxy S? Samsung knows that the iPad is one of the hottest selling gadgets on the market. They included that particular little piece in order to convince all of you iPad owners that you want a Galaxy S smartphone on the side. It’s slick, I’ll give them that.
Do you still read print magazines? Which ones do you subscribe to, and what draws you in each month? I’m interested in figuring out how many of you still read traditional print media – magazines, newspapers and even books.