Tag Archives: natasha-wescoat

Social Media Battles Childhood Cancer

The first time I wrote about my friend Drew Olanoff, he was speaking at Gnomedex about his battle against cancer. Drew was given the all-clear not long after that, thankfully. However, he vowed to continue the fight against cancer and uses social media to help spread his message. He has a lot of creative ideas that don’t always get to see the light of day. His newest venture, however, made its debut tonight.

Drew and his friend @Natasha (yes, THAT Natasha) put their heads together to create @LightLeague. The charity venture brings together their love of social media, fundraising for charities – and kicking the shit out of cancer. LightLeague’s plan is simple yet powerful: “Shining Light on Charities through the Power of Community and Art.”

Drew and Natasha did just that tonight during their first live event. Drew recently moved into a new home on the beach. Natasha is, of course, a fantastic artist. They both love Twitter and the little bird. Drew loves the color orange. Both of them support Alex’s Lemonade. Natasha created an amazing piece of artwork for Drew and they opened up donations to the charity. Their goal for tonight was $999.00. They succeeded that by a few hundred dollars at last count. Every person who donated had their name painted into the picture at the end of the night.

The fight isn’t over for any of us. Cancer touches us all in ways we hoped to never have to deal with. Alex’s Lemonade strives to help fight cancer in children by raising awareness and money. Even though the art festivities have ended, you can still contribute to this fabulous cause if you choose. Every dollar – and every prayer – counts in this war on cancer.

You can create your own LightLeague event. Natasha is willing to travel to other locations to paint while helping to raise money for a charity that touches your heart. Together, we can make a difference.

Natasha, Art Girl Geek


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Traci Toguchi was in Las Vegas during this past week, covering the Consumer and Electronics Show for us. While attending an after-party hosted by Robert Scoble, Traci ran into Natasha Wescoat, who happens to be a friend of mine! Natasha is an Art Geek in the true sense. Not only is she an amazing artist… she’s also a true techie Geek! What more could you ask for? I have to give props to our friend Daynah for the camera work during this video… using an awesome Vado 3 that Creative sent to Traci for this purpose.

Natasha loves attending conferences, especially CES. She is obsessed with gadgets in general. She was also chosen to be a Ford Fiesta Agent. This involves spending 6 months behind the wheel of their own Fiesta, lifestreaming their experiences, and completing monthly missions to show you what the Fiesta is all about.

At one point, she created a unique – and amazing!! – art print of my dogs, Wicket and Pixie. The print was auctioned off, and the proceeds were given to a local animal shelter. That was an amazing experience for me, and we had a lot of fun trying to get the dogs to cooperate! I’m not sure the pups will ever lose the ego boost they gained from being turned into something that will be appreciated forever.

Natasha states that she is always inspired by whatever place she happens to find herself in. She manages to find something beautiful everywhere she looks. Wouldn’t the world be a much better place if everyone could do that?

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