Times are tough and the economy stinks. We already know this. More people are having their homes foreclosed than ever before. The homeless rate is continuing to skyrocket. Jobs are being lost and homes are sitting empty because no one can afford to buy them – even at reduced auction prices after the bank has taken them away. Everywhere you turn online, you see stories just like these and desperate pleas for someone to step up and do something. One company is aiming to help homeowners in a very big way. But is the price a little too steep?
Mobile advertising network Adzookie wants to pay your mortgage AND give your home a facelift in the form of a brand spanking new paint job. The catch – and you knew there was going to be one – is that your abode will be turned into a giant billboard for the company.
The company is looking for people who own their homes – you cannot be a renter, for obvious reasons. They will paint the entire outside of the house not including the roof, windows or awnings. It only takes a couple of days for the entire paint process to be completed, so you won’t be dealing with contractors for weeks on end. The house has to stay painted as a billboard for a minimum of three months, but that can be extended for a year. If the homeowner decides to cancel after the three months (or if Adzookie decides to cancel) they will repaint your house back to its original colors.
Can you even begin to imagine what your neighbors would say if your house looked this way? I imagine neighborhood property values would plummet and an angry mob may beat on your door with lynching ropes in hand. Seriously, though, I shudder at the mere thought of someone doing this. Yes, I completely understand that it’s nearly impossible for so many out there to pay their mortgages while maintaining the balance with other obligations. This seems like an easy way out, but is selling out in this manner really worth it?
Apparently, more than a thousand homeowners feel it’s definitely worth it. That’s how many applications the company has already received. The sheer number of citizens who are hoping for a chance to turn their home into a spectacle overwhelmed Adzookie to the point they have had to push back the project starting date in order to weed through the hopefuls.
My question to all of you is this: Would you be willing to turn your home into a giant billboard in exchange for a few mortgage payments? Are you comfortable with having to hide from your neighbors for at least three months? More importantly, how far do you feel is “too far” in the advertising world? Am I completely crazy, or is this well beyond acceptable marketing practices?