Mojave Experiment: If you have to trick people into using your product, what does that say about your product?
Have you heard about The Mojave Experiment? You know, the experiment where Microsoft ‘tricked’ people into checking out Windows Vista, but they didn’t call it Vista. They renamed it, to attempt to get “unbiased opinions”. Now, I’m not even going to get into the results of this little test. I want to focus on the experiment itself. Was it wrong of Microsoft to ‘trick’ people, or was it a brilliant move by the Marketing department? What do you think others have to say about this?
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