marketing
Turn Your Home Into a Billboard
Times are tough and the economy stinks. We already know this. More people are having their homes foreclosed than ever before. The homeless rate is continuing to skyrocket. Jobs are being lost and homes are sitting empty because no one can afford to buy them – even at reduced auction prices after the bank has [...]
Is Bad Advertising a Good Thing?
For years, many ad execs and PR reps have held to the old adage that bad publicity is a good thing: it keeps a company (or person) in the spotlight. Even if the news making the rounds is bad, people are talking about it. Celebrities will often have well-placed “rumors” published in order to make [...]
Why is Your Identity So Marketable?
Add to iTunes | Add to YouTube | Add to Google | RSS Feed During Gnomedex, we asked the audience to put ideas on a whiteboard to tell us what types of spontaneous talks they would be interested in hearing. Privacy is a hot issue, and someone asked the question: “Why is my privacy so [...]
Sell Yourself on Twitter
If your company – or you personally – feel that you need to have a lot of followers on Twitter, you’re in luck. The popular micro-blogging service will roll out a new promotion tomorrow to help you. Companies (and individuals) will be able to pay for a Promoted Account. This service will place your name [...]
Hype Aside, Most of Us Are Not Checking In
Despite all of the hype surrounding various check-in services, most of us are not bothering with any of them. Companies such as Google, Foursquare, Gowalla, Shopkick and the almighty Facebook all offer services which let you report your physical location online. This allows you to connect with friends on the fly or receive some pretty [...]
Samsung Tosses a Free Galaxy S to Select iPhone Users
In what I feel is an absolutely genius move on their part, Samsung is offering free Galaxy S devices to well-placed (and frustrated) iPhone users. With “Antennagate” still looming large above us, Samsung has stepped up their game in proving that they feel their device is better. I happen to have one of these beauties [...]
Store Loses $1.6 Million in Pricing Mixup
On Friday night, a pricing mixup caused 6pm.com to lose nearly two million bucks. Around midnight, there was a mistake made in the pricing engine that capped everything on the site at $49.95. This only affected merchandise which appears only on 6pm, and not products that appear also at its sister site, Zappos. On 6pm, [...]
Add Video Into Your Social Media Marketing Plan
Roxanne Darling lives up to her name. She’s a darling woman – one who knows her business well. She spoke with Believe and Succeed after the Next Level Hawaii event last weekend. She is one of the top women in social media, and you can learn an awful lot just by talking to her. Video [...]
Disclosure and Compliance Made Easy
On December 1, 2009, the Federal Trade Commission began requiring bloggers and social media gurus to make full disclosure statements. This was done to “protect consumers from potentially misleading information.” Many of us in the blogosphere had been doing this for quite some time, as we believe in transparency. I know that I personally have [...]
Twitter eBook
Add to iTunes | Add to YouTube | Add to Google | RSS Feed As promised, I have compiled and released a set of 140 Twitter tips and tricks. It’s in a PDF format, and there is no DRM. That means you can take it with you wherever you go. It works out to one [...]
Keep Track of Your Life Online
Add to iTunes | Add to YouTube | Add to Google | RSS Feed During Gnomedex last August, we had an open-mic session where attendees could come up on stage and share their favorite websites, Apps and tools with the audience. Ayush wanted to share two of his life-saving websites with us. Skittlr allows you [...]
Who is Your Favorite Superhero?
By definition, a Superhero is a fictional character of “extraordinary or superhuman powers” who is dedicated to protecting the public. In my mind, though, a Superhero is something far more basic. It’s that person you know who is fighting to raise cancer awareness. It’s the man who travels the country, telling the stories of homeless [...]
Social Media: Twitter Road Trip Interview
Add to iTunes | Add to YouTube | Add to Google | RSS Feed I had the great fortune of sitting down with the guy from Twitter Road Trip recently. We had a great time, as you’ll see in the video, and covered many interesting topics. Even Wicket and Pixie got into things with us! [...]
What are the Myths of Marketing?
This is The Net Fool’s submission for the HP Magic Giveaway. Feel free to leave comments for this article as you see fit – your feedback is certainly welcomed! If you’d like to submit your own how-to, what-is, or top-five list, you can send it to me. Views and opinions of this writer are not [...]
What is Brand Loyalty?
This is Mark Davidson’s submission for the HP Magic Giveaway. Feel free to leave comments for this article as you see fit – your feedback is certainly welcomed! If you’d like to submit your own how-to, what-is, or top-five list, you can send it to me. Views and opinions of this writer are not necessarily [...]
