If you’re not a power-shopper, then I’m betting you’ve gotten lost in your local mall a time or twelve. All of those twists, turns, stairways and hallways can be daunting to any of us who don’t make mall-walking a daily habit. The mall is a scary place, but FastMall wants to make life much easier for us all. It is the world’s first TRUE turn-by-turn navigation app – even showing you where to find stairways, elevators and bathrooms!

Samuel Feuer, CEO of Fastmall creator MindSmack, is one of those guys you just want to hang out with. He’s full of jokes and laughter, but he’s also very dedicated to the work he’s doing. His enthusiasm is contagious – the service is beyond awesome. It was easy for my assistant Kat to be convinced to download this app herself during her meeting with Samuel last week in New York. Kat is picky and doesn’t download many apps. However, she assures me that this is one she will be using on a regular basis.

The beautiful thing about FastMall is that it’s not only for malls: the service can be used to create navigational apps for pretty much any place you can think of… hospitals, theme parks and even convention centers. Anyone can request a customized app simply by talking with Samuel and his team. The idea originally came from Sam’s wife, Amie, who was completely fed up with static mall directories and the overall lack of restroom guidance when she was pregnant. Sam and his partner Marcelo took a chance and created a startup that I feel is going to become extremely important in the very near future.

Some of the features of the app include:

• Shake your iPhone for the nearest restroom.
• Tell FastMall where you parked and it will remember for you. Feel free to use this voice recorder as a shopping list too!
• Turn-by-turn guidance inside the mall, from store to store, without using GPS!
• Sync your status on Facebook as well as Twitter.
• Add reviews of restrooms, restaurants and stores.
• Make a wish list of things you must have.
• Find a deal and save money.
• Add data to FastMall to make it a better experience for everyone.

Think of what this could mean, folks. Let’s say you’re about to attend SXSW – and you know you’re going to be lost as usual. How great would it be if the powers-that-be behind the conference contacted FastMall to create an app you can use to guide you through the experience? The same could happen with any major hospitals… large corporation complexes… and so much more. The possibilities are literally almost endless here. I’m excited to see what the future brings for Sam and his team.

Find Your Way Around the Mall with FastMall

Step One: Get online.

Step Two: Sign up for affiliate programs.

Step Three: Post links to a Web site.

Step Four: Profit.

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How to Set up an Online Internet Shopping Mall