Actress and activist Brooke Smith and cinematographer Steven Lubensky teamed up with actors Josua Malina and John Lehr to create a Mac vs PC ad that will set the record straight. Electronics companies don’t want you to know about the “conflict minerals” that are used in their devices, and which help fuel the war in the Congo. This is the deadliest war in the world, and you as a consumer can help put an end to it.
RAISE Hope for Congo is an ongoing educational and outreach effort. The effort works to protect and empower Congolese women and girls through education, raising awareness and building a movement and influencing policy change.
It is not surprising if you didn’t know that your favorite Apple gadgets — your iPhone, iPad, iPod and Mac — are linked to the conflict engulfing the eastern Democratic Republic of Congo today and for the past dozen years. Most people don’t know – which is in part why the war in Congo has gone on for so long.
Essential parts of our electronic devices are made from minerals found in eastern Congo. Tin, tantalum, tungsten — the 3Ts — and gold serve such necessary functions as making our cell phones vibrate or helping our iPods store electricity.
So we tend to think that our new iPhone came from the Mac store down the street or our new digital camera originated from an online camera store. But as you see in our video, the problem arises with all the components inside.
You can help end the violence by educating yourself and helping to spread the word.