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Jeremy Toeman (JT) is an expert in digital media and consumer technology. Over the past ten years he has designed, built, and marketed numerous award-winning products in the “convergence” space. Jeremy is currently the VP of Marketing for Bug Labs, and is also a consultant advising companies on both product design and deployment as well as non-traditional marketing (such as community-driven) strategies.

BUG is a collection of easy-to-use electronic modules that snap together to build any gadget you can imagine. Each BUGmodule represents a specific gadget function (ex: a camera, a keyboard, a video output, etc.). You decide which functions to include and BUG takes care of the rest, letting you try out different combinations quickly and easily. With BUG and the integrated programming environment/online community (BUGnet), anyone can build, program and share innovative devices and applications. We don’t define the final products – you do.

BUG helps you explore the realm of personalized devices and applications, and find ways to solve many of the problems current gadgets can’t.

For example, with BUG, you can easily assemble and program a GPS + digital camera device that automatically publishes geo-tagged photos as a web service. Integrating with an online photo-sharing service like Flickr is only a few more lines of code away, and now you have your own real-time, connected traffic-enabled mobile Webcam!

The platform is designed to enable a collaborative development environment. BUGnet, our online community, is tied in directly to the BUG SDK, which allows developers to connect with others, share information, and jointly build products or services.

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Jeremy Toeman – Bug Labs