And so it begins… the first Verizon iPhone commercial has been unleashed on the world. Whether or not you are a fan of the beloved Apple device hitting Verizon’s markets, you have to admit that this commercial is a damn good one. Its sheer simplicity is perfection.
The scene is set with a simple clock showing a time of 11:59. You can hear the ticking in the background as different clocks are shown, all with different times on them. Someone’s fingers are tapping a desk impatiently. These elements together perfectly set you up for the big moment…
That moment comes when the proverbial clock strikes twelve. We see a pretty girl break out into a huge smile, but there is no party. There are no fireworks, streamers or confetti. Verizon Wireless simply says:
To our millions of customers who never stopped believing this day would come – thank you.
Simplicity can be powerful, folks. Keep that in mind.