Netflix Director of Product Management Jamie O’Dell announced today that the company will no longer allow customers to add physical DVDs to their queue from streaming devices such as the PS3 and iPhone. The claim is that they are trying to “concentrate on offering you the titles that are available to watch instantly.” The powers-that-be at Netflix apparently feel that “providing the option to add a DVD to your Queue from a streaming device complicates the instant watching experience and ties up resources that are better used to improve the overall streaming functionality.”
The problem with this thought process is that many subscribers feel this is a huge step backwards. The desktop computer is becoming more obsolete in the days of mobile devices. Why, then, is Netflix only wanting to allow you to add movies to your queue when logged into the website itself? According to the comments being left on the announcement, people aren’t very happy – to say the least.
What are your thoughts? Is Netflix making the right move here, or have they gone a bit off the deep end?
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