Tag Archives: i-os

How to Grill a Phone

How fire-resistant is your cellphone? If you’re the owner of an HTC Surround Windows Phone 7 device, you’ll be happy to know that your phone will last longer in direct heat than either the iPhone or the T-Mobile G2 running Android.

In a rather interesting marketing campaign for EZ-Grill, the company decided to fry up three different cell phones. You have to admit that the strategy is a good one, even if you find it a waste of good devices. After all, you watched the video and took the time to form an opinion of it, right?

What other types of online marketing campaigns have you seen lately that are close to crossing a line between what you feel is right and wrong?