All the efforts by marketers aiming to game the search engines for top positioning could easily be put to rest by providing good old fashioned useful content. Instead of focusing on keyword density and crafty tricks to get to the top of the search engines, provide something people want to read and use common sense. That’s the message from Heather Lloyd Martin, CEO of Success Works and author of Successful Search Engine Copywriting. In this conversation from SES in San Jose, Heather talks with Chris about the fundamentals of writing for your Web site in a way that is both useful to customers and effective at getting good placement in the search engines.

Heather Lloyd Martin on Search Engine Writing