Tag Archives: frank-catalano

Why is Your Identity So Marketable?


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During Gnomedex, we asked the audience to put ideas on a whiteboard to tell us what types of spontaneous talks they would be interested in hearing. Privacy is a hot issue, and someone asked the question: “Why is my privacy so marketable?” I knew the perfect person to talk about this was my friend Frank Catalano. Frank is a marketer by trade, having worked with Apple Computers and even in the toy industry during his career.

Why do you feel your information – and identity – are so marketable?

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