I recently uploaded a one-minute video of my laughing hysterically. In three days’ time, that video has had over 10,000 views on YouTube, and received more than 300 comments. What does it take to generate this kind of traffic? Jeff sent me an email recently, asking me what tips and tricks there are to get content to the top of search engines?
There is no one silver bullet, there are many things you can do. Not all of them will necessarily lead you down the path to success… in terms of views, attention and meeting your goals. I’ve written down three points to answer this. These are things I believe are applicable to everyone who is producing content online. Make sure you just be yourself, that is the most important.
- Survey the landscape.
- Use the resources at your disposal.
- Embrace, empower and extend the community.
For years, you had to rely on your own devices to create content and find a place for that content to exist. These days, with the advent of sites like YouTube, it’s much simpler. I produce a Podcast that can be downloaded onto an MP3 player. I know that the greater impact would be experience on YouTube, more than anywhere on the Internet. In surveying the landscape a few years ago, I realized I needed to start driving my content to YouTube. I didn’t quit my blog … I simply learned to drive traffic to the video site, to learn more about me and what I do. I knew I would get a greater amount of return with video than with written word.
The most important thing is to embrace, empower and extend the community. One of the reasons it is crucial for me to have chat inside the videos that I do is my chat room is the closest thing I have to a live studio audience. The interaction and personal exchange between the chat members adds so much to what I do. It’s all about the community. It’s a connection, whether informative or fun. By connecting with others on many different levels, you will be able to reach out wider and further, driving more traffic to yourself. Don’t treat people like they are some remote foreign object. Treat them as though they are a very important part of your life. Let’s face it… if you’re trying to gain a following, they ARE important to you.
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