Tag Archives: facebook-page

How Many Followers Do You Have?

For many of you, the entire point of having an online presence is to be seen. Getting as much exposure as you can is the name of the game, but at what price? Too often, I see people focusing so much energy on their number of likes and followers that they seem to have forgotten why the heck they wanted or needed exposure to begin with.

Hat tip to Frills in the Hills for this amazing picture!

These days, you can practically buy followers. There are so many of you out there rabid about counting your community members and seeing how well the numbers tally up. The higher that bottom line is, the happier and more important you feel. When was the last time you stopped to actually interact in any meaningful way with that community, though? Talking with them involves far more than throwing links their way or saying thank you for the #FF or reTweets. Interaction and engagement levels count for much more than a bunch of stupid numbers.

Behind the person or company on the Twitter profile and Facebook page, there needs to be something worth getting involved with. You need to have a kickass product or service – period. Working your tail off to build some mythical “perfect” Facebook Page doesn’t mean squat if what your company stands for is crap. Your social profiles aren’t what make you great… YOU are. Why then does it matter how many people like or follow you?

People who truly enjoy who you are and what you do will follow you, yes. But I guarantee there are a LOT of people out there who simply follow anyone they feel is “important.” This pads the numbers you’re so proud of in a way. The bottom line isn’t a true account of people that care about what you’re doing and saying. I know that it’s impossible to weed through them and tell the difference. I wish I had an answer as to how to figure that part out.

The bottom line is that you have to stop worrying so damn much about how many likes, follows and community members you have. Focus your attention on building a great product or service and THEN go out and engage those people you want to market to. Talk to them. Interact with them. Treat them like people – and not like numbers.

Why Should You Turn Your Site into a Facebook Page?

Jesse describes himself as a Brick Builder, CEO, Blogger, Father, Entrepreneur, and Published Author. The interviewer thinks of him as a coder and developer. He spoke at the Next Level Hawaii event last weekend about the many changes going on at Facebook.

Facebook just released a whole set of HTML tags that will make your website become a part of the Facebook network. More than 500,000,000 people are active on the popular site at least once per day. There are an insane number of people and brands coming together, so you really need to turn your site into a Facebook page. You’ll be doing yourself a disservice and miss out on huge opportunities to talk about your brand.

If you head over to the developers area of Facebook, you can easily add your web site into the mix. Facebook will open up more and more over time. People express concerns about the entire Internet being Facebook-driven. Jesse doesn’t see that as their intent. He says that the Facebook team is working hard to make the web more open and more social.

With the advent of the OpenGraph protocol, it’s easier than ever before to make connections that can help you do the indexing. They’re using the closed element to make things on the Internet more open, if that makes sense.

What are your thoughts about all of the recent changes at Facebook? Do you agree that these are exciting changes with huge possibilities, or are you afraid the FB team is becoming too big for their own britches?

I have to thank Bruce and his team at Hawaii Aloha for helping me once again make the trip down to paradise.