eHow is a site dedicated to helping you figure out how to do things. From videos to tutorials to forums, the site is full of tips and tricks to get your tasks accomplished quickly and easily. There are many thousands’ of dedicated users on the site, all of whom are about to find themselves without an account. In a move that doesn’t seem to be very smart, eHow has announced that they are suspending the normal login in favor of Facebook login. All current user accounts will be deleted and the forums will be shut down.
There has been nothing formal posted on the company’s blog, but an email about the switch alluded to the fact that if you’d like to keep your connections then you had better friend them on Facebook. I’m not sure that someone I took advice from once on a site such as eHow should be added to my personal list of friends and family on Facebook, but the site doesn’t agree. They are very flippant and casual about who our connections should be – and where they should be. The site members don’t agree.
Inside Facebook’s Josh Constine predicts the ultimate demise of eHow, warning that “other websites should learn a lesson from eHow.com’s seemingly unwise decision.” I happen to agree with Josh on this one. Yes, eHow and other sites should absolutely have Facebook Login as an option for their users, but it definitely shouldn’t be the only way they can connect.
What do you think? Is eHow going to kill itself in the long run with this move?