How Can Companies Hire Social Media Directors?
I came across an interesting link today while browsing Twitter. The author writes about how companies who are new to social media are failing miserably when it comes to writing job descriptions for their newly-created social media positions. He goes on to say he used to blame the companies themselves for writing poorly-constructed ads. Then, he realized that it isn’t the company’s fault at all. They don’t know what they’re doing, remember? They are new to this whole social media scene, and may not even know what it is they are looking FOR, exactly.
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