Tag Archives: driver

Flash Video is Better With AMD and ATI


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There are a lot of people making and watching videos online these days. When I visited the AMD campus in Texas during the SXSW conference recently, Casey showed me how AMD is helping people all over the world enhance their Flash experience. Adobe Flash 10.1 is a collaborative effort between Adobe and the team at AMD.

This new version of Flash takes advantage of the benefits that are enabled through AMD’s ATI Stream technology. This provides viewers with improved playback, reduced usage of their CPU, and longer battery life due to the comination of using all of the resources found in both their CPU and GPU.

The GPU is a much more efficient way of processing video than the CPU is. As we move more to a mobile lifestyle, your battery will wear down faster if you are processing video using your CPU. AMD wanted to make this much more efficient, and take advantage of different components of the computer or mobile system.

In addition to better battery life, the video footage will actually look better. With hardware acceleration enabled, videos are sharper and are much clearer. You’ll even see more vibrant colors. Even the whites are whiter using this technology.

You can experience this for yourself right now. Make sure you have the updated video driver from AMD installed. Then, of course, you’ll need to download and install the beta of Adobe Flash 10.1 to your system.

Thanks to the team at AMD for the help they provided to me to attend SXSW, and for all of the time they spent with me to discuss what’s new and exciting at AMD / ATI.

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