We all know how popular the M-rated games are on the Xbox 360 and the PlayStation 3. But how do they fare on the Nintendo Wii? Not so well. In fact, the developers of successful mature titles on the other two platforms don’t even consider development for the Wii. Only 13 of the 392 available Wii games are mature titles, and their sales are nothing boastworthy.
Do popular mature titles like Grand Theft Auto belong on the Wii? Take a look at the demographic usage. Popular games on the Wii are notably milder – carrying Everyone or Teen ratings. Popular games on the 360 and PS3 are M-rated, and they see more revenue than titles carrying a milder rating.
All of this might change. Yesterday, Take-Two Interactive Software, the company who developed the Grand Theft Auto series and Bioshock, posted a quarterly loss. CEO Ben Feder shocked shareholders by stating they may “look at the Wii as a viable platform” for ALL of their titles. “You can’t ignore the install base. You just can’t.”
The Wii demographic is all over town but the general user base consists of women and children. Many users are also Nintendo collectors, having every console and hand held device the company has ever released. Many also use the Wii to escape the blood and gore titles seen elsewhere – a typical sentiment from moms who want fun without violence. We’ve seen the Wii used for therapy for seniors and those in nursing homes – but are these the people Take-Two intends on paying attention to?
What do YOU think?